EPISODE 15: Episode 14: The Hustle Founder Sam Parr | How to Hustle

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Show Notes

Is success as seemingly simple as putting one foot in front of the other? Sam Parr, founder of The Hustle, one of the fastest-growing media companies, focusing on millennials, tech and culture, fueled his rise by curiosity, action and googling. Segueing from helping “American Pickers” Mike Wolfe set up a Nashville store to running a hot dog stand to feed the fans, Sam googled how to start an internet business and then did. He moved to Silicon Valley, started and sold a few ventures, then the self-proclaimed nobody started a blog which evolved into The Hustle. Sam’s career proves that hustle manifests success, more than degrees, connections and money.

In this episode you’ll learn:

  • Building a business is like writing a hit song
  • About the benefits of a PhD in the school of life: Poor, hungry and driven.
  • Throwing money at a new business can give an artificial sense of success
  • How to hustle to bring your goals to life

Thank you, Sam, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes.

Brought to you by Mekanism.

Transcript


I'm Jason Harris. You're listening to
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Welcome to the PODCAST. Today I'm
joined by Sam Parr, founder of the

Hustle, among many other things,
one of America's fastest growing media companies with

a focus on millennials, tech and
culture. Their signature product is a daily

email that's changing how young professionals consume
news. Each morning they send users a

daily dose of a reverend off feed
informative takes on the headlines and trends across

business at tech. Sam also runs
hustle con I youth do yes, okay,

this is going to be that.
I like the interactive the interactive bio

is really fun. So let me
do it. I it's my life.

I could do it for you.
It'll be really easy. So the hustle.

It's a daily email. It was
acquired by hut spot like a year

ago and we reached like over,
maybe it's for sure over two million about

two point five million people a day
and Hustle Cohn. I launched. That

was our conference and actually launched that
first, before the news letter even existed,

and we would have thousands of people
come, but once the pandemic hit

we had a shut it down.
Sam is also the founder and host of

my first million podcast, a weekly
entrepreneurial podcast where he does a deep dive

into different business opportunities and helps explain
how to pounce on them. Sam Today's

episode theme is about how to Hustle
with Sampar. We're going to dive right

in. What is the SAM par
origin story? How did you get into

the business that you are now in? I'm from Missouri, St Louis Missouri.

I went to school in College and
Nashville, Tennessee, and while I

was there I met this guy,
you know, Mike Wall. I've you

heard of American pickers, the TV
show. I met Mike on the street

and I became friends with them and
he asked me to help create one of

his stores. So you know,
like on the show, they buy old

junk and they sell it in the
stores. Well, I ran the store

Nashville, or helped run, and
I learned about entrepreneurship with him because he

was a pretty baller entrepreneur. And
eventually I opened up a hotdog stand to

like service like all the tourists coming
to the area. And after doing that

I realize selling stuff outside is really
hard when it's a hundred degrees. So

I started some Internet businesses and kind
of googled and figured out and just googled,

like where do Internet companies start?
Or like where where do they live?

And someone online said Silicon Valley,
and so I just dropped out of

school and moved to Silicon Valley and
I started a couple Internet companies, one

or two that were eventually a quiet
hired and when I was looking for something

new to do, a new company
a start, I created that event called

Hustle con just as a way to
kill time kind of, and unexpectedly it

worked out, and the reason it
worked out was I was really good at

content marketing and so I kind of
thought content is kind of fun. What's

what's a media company all about?
When I just kind of studied it and

launched a media company, what was
it like when you went to Silicon Valley

by yourself, like we you just
showed up there and you're like, there's

a lot happening here, let me
in. I just showed up. You

know, it was pretty easy.
It was really easy. I just showed

up. But it was cool because
everyone else was also just showing up and

everyone was open minded to strangers.
But it was easy. I mean it

was hard because I was so poor. I used to like joke to myself

and say I was on the whole
food scholarship because in reality I would just

steal from the buffet and' like I
because I like didn't have any money.

I used to get like, you
know, like the old trick where you

like get two slices of pizza in
the one container and you only pay for

one slice of pizza. That was
my move. So I used to do

things like that all the time because
I was so poor. So it was

hard like to pay for stuff,
but it worked out. And how did

you have the KAHONE's to start hustle
con and expect people would show up like

you? Did you have any connections, background network? No, I was

a nobody and I just I I
knew I could write because I kind of

was teach I was teaching myself and
I was convinces that I could use copywriting

to get people to become excited,
and so I just created a blog where

I would write really cool articles about
each speaker and then I would post it

on hacker news and read it and
it would get kind of popular, and

I would collect the emails of the
people who came to the website because they

would enter their email learn more and
I would email them and I just convinced

them to come. And the first
time I did it it wasn't that big.

I think I made sixtyzero dollars and
in six weeks and three hundred people

showed up. The next time we
did it it was like two hundred fifty

thousand dollars and like six hundred people
showed up. So it wasn't like huge,

but it wasn't small, I guess. But I just did it through

blogging. And how did you tract
speakers that people would want to show up

and see? I kind of lied
so, like I would, I had

these like eleven or twelve people who
I wanted to speak, and I did

like the thing where you like ask
your mom for something and you say like

well, Dad said it was okay, and then you do the same thing

to your you know, your dad, you say. Well, mom said

it was okay. So I just
invited like ten people and I said by

worded it in such a way that
I was actually not lying, but in

reality it felt like I was lying, because I would say like hey,

these are the nine other speakers who
are going to attend amazing or who are

going to speak. Do you want
to be do you want to be part

of that, you know, like
something like that, and I got lucky

and like most all of them said
yes, that's incredible. I love what

you have to do at the beginning
to make something happen, because you're like

you've got nothing to lose and you
need you need to manifest it or you've

got nothing or you're still stealing pizza. I think people like I'm kind of

working on new products right now and
I'm so I'm starting stuff from scratch and

I'm trying not to talk about it
publicly too much because I don't want I'm

trying not to use my brand,
my personal brand, until like I know

it works and then I'll talk about
it. But Anyway, and so I'm

in like this early stage and I'm
like, Oh my God, I can't

believe I did this. I can't
believe I was in this like scrappy mode

for like two years when I was
younger. This was really hard. It's

very challenging. You might have a
scrappy mindset, but you're you're not approaching

it in a scrappy way. You're
not bag barring and stealing to launch these

things. No, not, not
anymore. No, but I'm trying not

to throw money at the problem because
I think that that can actually make it

bad. So I kind of like
assume in my head that, like,

all right, I'm poor, broke
and like hungry, like I got my

PhD, you know, Poor,
hungry and driven and like I have to

make this work and it's very challenging
and it's very stressful. It's kind of

good to go back to that mentality, though, because you could always throw

money at something to make it happen, but there's a different reward when you

don't or throwing money at stuff,
I actually think ruins it. Like it's

like you get a false sent it's
like it's, for example, a lot

of people who create deep, cool
DDC products or create cool media products like

a newsletter. They're always like,
I'm going to advertise right away I'm gonna,

like, buy ads on a certain
platform in order to get new customers.

But I'm like dog, this is
like up. You're giving yourself a

false sense of hope because you are
able to throw money at this and getting

customers, but you might have a
leaky ship. You don't know if people

are going to come back and buy
this again. You don't know if it's

actually good enough that people going to
talk about organically. And so I'm actually

a fan of only throwing money at
it when, like, you have a

machine that turns a dollar into two
dollars and you know that this is working,

as opposed to throwing money at something
early on and you get a little

bit of artificial boost. You know, like it has to be fuel to

the fire, it can't create the
fire. I love that, because you

can always buy an audience or followers
or whatever, but it's not. It's

not a core audience, right,
it's just numbers. Yeah, you just

buy numbers. So how did you
go from Hustle Khan to get Hustle Khan

off the ground? How did you
decide you were going to turn that into

one of the first email newsletter successes? How did you how did you have

that Idd you remember when you had
that idea? Yeah, so basically what

I would do is I would like
host this event and I would make like

hundreds of thousands of dollars or a
hundred thousand dollars, and I was like

twenty three, so I was like
hood rich. So like I put that

money in the bank and then I
would go and travel for like on my

motorcycle for six months and like live
like a dream twenty three year old whatever

lifestyle. And while I was doing
that, one of the so I would

host the event travel, host the
event, travel, and I did that

a couple times and then while I
was traveling, I read the biography of

Ted Turner. That's the guy who
started CNN, sure, and I was

really inspired by it because I I'm
not entirely from the south. I'm from

Missouri, but people in New York
sometimes called me southern, and he was

southern. He was from Georgia and
he had this big old building in New

York and in the you know,
in Midtown Manhattan, called the Time Warner

Center. That's, you know,
that was his building, one of his

buildings, and he created CNN and
I was really inspired that this outsider can

create this huge culturally relevant media business, and so I was really inspired by

it. And so at this point
we had made probably five hundred. I

think we had five hundred thousand dollars
in the bank from just doing these conferences.

And the conferences started with zero dollars. So like I think that the

only money I ever put into the
company was like a male chimp subscription,

which is twenty a mon, like
it was like maybe five hundred. Like

it was like close to nothing.
And so anyway, we made all these

profits from this event and I was
like, well, events suck, like

running events really stinks, like if
it rains, you're screwed. It's very

stressful, like things can really screw
it up. I don't Wantt to be

the event person. What else can
we do? And I'd read this guy,

Ted Turner. I read his biography
and I was like, let's do

media. That sounds cool. And
I researched all the different ways that media

companies were built and it seems like
the newsletter strategy was something that fit what

I was good at and a lot
of people weren't doing it at the time,

and so I was like, I
think there's an opportunity to do the

newsletter thing, and I think I'm
talented at that. So it might be

like a perfect a perfect combination.
So when you started the hustle, were

you doing all the writing? Yeah, and how did you determine every week

what you were going to research and
write about? It was that stressful?

Yeah, it was hard. So
when we started, we weren't really doing

news. I was just writing like
five articles a day. I mean I

was just writing a ton of articles
and I would do a bunch of different

things in order to come up with
content. The first thing is I had

multiple personalities. So like they're Sam
par there SID Finch, they're Steph Whitfield.

Who else did I have? Steve
Garcia, that's Steve Jobs and Jerry

Garcia. He's the guy who likes
to take LSD and like I would write

these articles from Steve Garcia it he
we wrote about microdosing, and then Steph

wouldfield wrote about like what it was
like to be a woman in tech and

then, like I had like all
these like personas and I would just like

have fun with it and write these
like opinion pieces. But then also what

I would do is I would go
to read it and I would go to

hacker news and I would look at
what the top articles of the week were

and I would look at what the
comments were and the critique and the analysis

and the feedback on that like a
particular news story or article, and I

would like write about it in a
different and unique way. For example,

do you remember when Steve Harvey was
like the CAP, or what was the

the presenter for Miss America and he
read the second place winner as the first

place winner? Yeah, I remember
that. Yeah, well, when he

did that, he showed the card
kind of really quick and some people were

like joking about this on read it, but I kind of like really ledg

closely at it, at the card
and it was like horribly desig mind.

The card was actually quite confusing,
like it had the it had the second

place winner. Her name was actually
bigger than the first place winner. It

was very confusing. So I understand
why he made that mistake. I don't

remember exactly what we wrote, but
I was like, Steve Harvey wasn't wrong,

the designer of this card was wrong. Right, and like I wrote

that article and that got viewed like
a million times. Amazing. So like

we would do like little things like
that like consistently, and then we realized

that the news is actually better because
there's news every hour, every day,

versus just like evergreen articles I would
write. And so that's how we's kind

of switch to news. So Steve
Harvey's mistake helped the hustle take off.

How did you have it make revenue? So for the longest time it was

just ads and like I always thought. I was like, I think this

could make like twenty or thirty or
forty million dollars a year and revenue.

But then now, like today,
I realized it could actually make like a

hundred or more in revenue. Like, yeah, we sold our company,

but some of our friends and betters
who didn't sell or knocking on the door

of a hundred million dollars in revenue. So I didn't actually I was I

didn't realize how big that could get. But then we also made money through

subscriptions, and subscriptions also could be
way bigger than I thought. So we

had this thing called trends, which
was like a weekly email that went out

and it was only three hundred dollars
a year and you also got access to

a community. Yeah, we launched
that kind of incorrectly looking back. We

should have charged way more money and
done a few things a little bit differently,

but that was still making many millions
of dollars a year and subscription revenue.

So we made money through advertising,
we made money through subscription revenue and

for a whole we made money through
conferences. That's amazing. And then at

will point where you like, I
want to sell, still kind of be

connected to it but not deal with
all the hardships running it, my goal

throughout life, like or like starting
at age nineteen, I was like,

I want to be like financially independent
at age thirty and I want to work

backwards from there. And so my
goal when I started the business was to

sell. And like around the age
of thirty and when the pandemic hit,

I got freaked out a little bit. I was freaked out about like everything,

just like everyone else was, and
a couple companies hollered at us to

sell and they were always talking to
us. People were always messaging us to

bias. But their pandemic hit and
I also had gotten really sick. I

got well lines lines disease and my
face was all paralyzed and I was like

freaked out. I was like man, I'm scared, like I don't my

yea as like I don't know my
face is ever going to get better.

I don't feel good. The pandemic
is here, like I'm pouncing on this

opportunity, I'm selling this sucker,
and so I decided to do that and

we sold in February of two thousand
and twenty one. Do you ever regret

selling, or are you glad you
did it? I don't regret selling.

I'm glad I did it. I
regret so I acknowledge that we could have

sold for like, way, way
more and it could have been a way,

way bigger business, but I had
a number, a personal number,

in mind, and I hit it
and I'm happy to have hit that.

I regret that I was in the
situation that I had to sell. So,

for example, I owned the vast
majority of the business, but I

didn't own one hundred percent of the
business right and if I owned one hundred

percent of the business, I would
have just like paid myself like a huge

salary every year and been like,
it's good, let's just run this forever

and I would have helped hire,
I would hired more. Instead, I

ran it like I didn't pay myself
a lot of money as we were going.

So like I didn't make like a
substantial sum until we sold. I

wish I had done it the other
way, though, and so I wouldn't

ever have had two sold sell,
but no, I don't regret selling.

It's awesome. Do you think that
part of your hustle and being successful was

your lack of responsibility and your youthful, naivete? Well, that's like saying,

like, is it luck or not? And Yeah, yeah, I

acknowledge that. Like there's a ton
of luck involved and a ton of like

privilege here. Like when I graduated
college, I got a I got a

little bit of I got like an
athletic scholarship, and also my parents helped

support me until I they're like,
you either have to play a sport and

get a scholarship or if you quit, which I did, you've got to

go get a job, but we'll
like help you, it will help you

regardless, but you have to contribute. So I didn't have any debt when

I graduate. Graduated had I had
to make with a debt payment like a

six hundred or five hundred to two
thousand and some in that huge Ballpark,

depending on your interest rate. If
I had to make that debt payment every

month, it would have been incredibly
challenging. I didn't have any children.

I'm married now, but I don't
have any kids. So like the fact

that made a huge difference, not
having any kids. Yeah, I was

naive. That made a huge difference. I actually think I would have done

it regardless of I was now,
even not because I'm not naive anymore.

I'm still doing it, but the
youth, the health, the born to

a good family that I'll helped.
You're now going back to your PhD acting

like you're poor, hungry and driven. It's part of your hustle. What

are you really great at and what
are blind spots or deficiencies that you now

know? You have to hire four
because you tried it and you you sucked

at it. I'm crazy good at
starting and like getting early customers and not

letting fear hold me back. I'm
very good at that. So, like,

I can have an idea on a
Monday and by Wednesday I can have

a website live and by Thursday I
can get a customer. I've done that

dozens of times and it's very easy
for me. Not Easy, it's very

straightforward for me. Like I just
I'm pretty good at executing that. I'm

very good at hiring, I'm good
at spotting interesting people and convincing to come

join me. I'm incredibly bad at
organization and I would say I'm not that

good of a CEO because I'm pretty
emotional and I can get angry at people

or I can get really happy with
people, when sometimes it's a little bit

better to be even Keel. Yeah, the thing that I'm doing now is

I'm going to try and get it
to six hundred thousand dollars in revenue and

then hire a CEO. I actually
don't think that we should opt we should

try to fix our weakness, because
the things that make a person organized often

or the thing like organization requires perfectionism. It requires patients, it requires them

like being like incredibly thoughtful. Starting
something usually requires recklessness. It requires like,

I don't know, but we're just
going to figure it out. Let's

just go like it requires the option
of perfectionism, and so my opinion is

like that's exactly right. Embrace it, don't try to change yourself. Instead,

just go harder on that one thing
and and and specialize and then beyond

that you just hire people and just
say this is your job, your jobs

to do this. My job will
be due to this and we're going to

we'll both kick ass at our jobs. But Yeah, I'm not organized.

Like I'm terribly unorganized. For people
that are starting businesses or pivoting, do

you have any advice about how to
make things work? Yeah, like I

think most people just like overthink things
too much. And I'm like, well,

have you gotten on the phone and
just cold called someone and try to

get them just and just like try
to sell them on the phone? Like

no, I but I'm in like
blogging and like writing on twitter, or

I'm like, dude, like just
get on the phone like literally in the

next ten minutes and start calling people
and try to get the sale done and

if they don't buy, figure out
why and then alter the product and then

like just do that literally every day
for a hundred days. So I and

like it's very simple. It's hard, but it's simple, and so I

think people overthink things. I also
think they think too long about it.

So I'm a big fan of momentum. So it's you can spend a lot

of time, I think, deciding
if what you want to work on is

actually what you want to work on. But then, once you make that

decision, I try to get traction
and and results, even if they're small

and unorganized. I try to get
them immediately, as fast as possible,

because the momentum encourages me and I
keep going and becomes the reality. That's

great advice right there a lot of
what we talked about. We talked to

a lot of CMOS, a big
brands and we talked about marketing and soul

and science and is you know,
soul is leading with your heart and science

is leading with your head, and
it sounds like you know from the don't

overthink things and get the momentum.
That's a lot of going with your gut.

But to build businesses like you have, it's also results and subscribers and

listeners and numbers and to get advertisers
and etc. Are you into like looking

through the data and what point are
people dropping off and why? And how

do you how do you measure the
like the the analytical, with with the

gut? As as as you run
businesses, you're a big music guy,

so like to me, building a
business it's kind of like running a hit

song. Like, on one hand
there's a lot of commonalities behind the hit

songs, like they're in this range
of beat per minutes and like they have

the hook here and they've got like
and they're there's like eighteen or twenty different

chord structures that they're potentially fall in, and so that's like the science.

But then the art is like,
you know, like no computer model ever

said that this guy named David Bowie
could dress like a woman who wear paint

on his face and be considered like
a sex symbol and be considered like amazing

and cool. Like that's just like
he's just a freak, he just artistic,

he's just he just cool. It's
hard to explain. That's just innate

talent. And so I think early
on I rely on art and then later

on I'm I can definitely go way
more into the science, but I don't

let the science hold me back because
I think that a lot of the best

shit it's not going to be created
in an excel sheet. The excel sheet

will help with a lot of the
decisions, but not all the cool decisions.

Like I think Jeff Bezos was like
yeah, they Amazon, like our

data repeatedly showed that we could raise
prices and people would continue buying for us

at the same conversion rate. But
like our whole stick is that we're low

cost, were low price, so
we're just going to keep him low right.

So, like that's an example we
shouldn't listen to data. But then

there's other ways where it's like Oh, this copy works better, let's do

that. So I can do both. But when we remember I was trying

to get a loan for the business
and someone was the banker was like yeah,

send me a cohort analysis and I
was like the fuck is a cohort

analysis? What does a cohort and
he was like so I like acted sillied.

I told someone at my company.
I was like what's a cohort analysis

and they explained it to me and
I was like, you know, we

can do that and my employee was
like yeah, Dude, I've been doing

it and it's so anyway. Like
I've gotten pretty good at hiring and letting

him do their job, but I
didn't know anything. That's amazing. I

love the building a business is like
writing a hit song. I think that's

a really good analogy and it's also, you know, part of a business.

It's a collection of people and how
they hang together. You know,

there's a science to how you hire
and who you hire, but then there's

a chemical thing that happens that you
can't predict of how they're going to be

when they're together. Yeah, that's
that's the art. Well, that's the

art. Are You doing now that
you've sold and you're starting new things?

How do you determine what you're going
to put your you know, just money

into, what you're going to put
your time into? Yeah, have you

heard of ekey Guy? Do you
know what that is? No, it's

like this Japanese concept or way of
life, I guess, and it looks

kind of like a ven diagram with
four circles, and it's basically like what

the world needs, what you're talented
at, what you enjoy doing and what

can make money. And I like
trying to like think use those kind of

four things and find something right in
the middle. I but when I'm working,

right when I sold, I started
doing some stuff, like I angel

invest at a ton and angel invested
in like sixty companies and then I was

like this is so fucking lame.
I just give these guys like a check

and I don't hear from them for
five years. is so boring, like

like yes, it will make money, but it is like just so boring.

I'd like I don't do anything,
I just give money and I hopefully

hear back from the then five years, I might as well go buy a

bunch of lottery tickets and so like. Lately I've been like I changed my

opinion. A few months ago I
was like I'm just going to do stuff

that's dope. I'm just I just
going to work on stuff that's amazing and

I have a feeling that whatever I
work on, it can make a lot

of money. So I kind of
have been overoptimizing, just for like what's

sick, what's awesome, like just
what it's exciting. So I anyway,

I'm like doing things that give me
energy, because I found that anything it

gives me energy, it's more likely
to succeed. So tell me about your

big investment property that you just built. I have been buying places to do

air BNB. I've always wanted to
do it, but I never had enough

money to do it. I've always
wanted to create a hotel, and it's

that creating hotel is pretty expensive.
So instead I got into AIRBNB's and so

I bought my first property. I've
got three properties now, but the main

one you're talking about is a ranch. It's called Marathon ranch. So I

bought a twenty Acre ranch in Fredericksburg, Texas, which is like two hours

outside Austin. It's beautiful and it's
like a fitness airbnb type of thing,

and so I've got like a gym
there and you can hunt. It's pretty

neat, and so that's like my
airbnb. It's been a really fun project.

It's making thirteenzero a month in sales, so it's paying for itself and

make it a good profit. But
I needed to get to like Fifteenzero or

Twentyzero a month to make like really
good money. What motivates you now?

That is different than what motivated you
in the early days before. What motivated

me was like not necessarily wanting to
retire, but not wanting to be like

destitute and pour I'd been poured before
and I was like this is horrible.

I want to have a family and
like I remember one time my parents and

have a lot of money growing up, but I remember one time I got

braces and when I got older I
was like hey, mom, there when

you gave me braces. She was
like yeah, that was twozoars and I

paid for it on my debit card
and I had five thousand dollars in my

checking account and I was like that
is wild. I can't believe you did

that for me. Thank you.
And I was like I want to get

it really rich. So like well, my kids want braces or whatever,

like it ain't no thing, like
you know, we can just swipe the

card and it's no big deals.
That was the motivation early on. Now

the motivation is just live a meaningful
life. I think that it's pretty crazy

that, like a lot of people, I don't think whether they just don't

want to or because they're not fortunate
or lucky enough, which I understand it.

Can like kind of reflect and be
like all right, like am I

spending my time how I think,
like makes me feel good in my heart?

Am I able to spend time with
my family? If I am able

to contribute positively to the world?
And I'm kind of just thinking it like

I'm just want to live a really
well balanced and healthy life and I want

to live for a long ass time. Well, I love the ekey Guy.

I'm going to definitely look that up. I love the build a business

is like writing a hit song.
PhD, I'll never forget. I like

that you were inspired by Ted Turner. You like that. Turner Your big

CNN guy. Right, I am
so, I am a CNN guys.

CNN plus did last very long,
though. Yeah, but I know that

you and Biden are boys. You
were your homes with buying before he was

president. That's true. And then
I think the Steve Harvey Mistake help build

the Hustle is great and I love
you, the Sam par schizophrenic. All

Right, who are? Who are
some of your Le Models that, either

now current or when you were younger, they used sort of emulated or looked

up to? I always love like
people who have like a punk rock attitude

and beat to their own live their
life like was like march to the beat

of their own drum. I've really
enjoyed reading about Laird Hamilton lately. You

know who that is, of course. Yeah, big wave surfer. He's

like that goodlookins big wave surfer guy, and I love like how like focus

and driven he is on like something
that it's kind of easy to dismissh it's

like, Dude, this is just
surfing, this is a game. Like

why you care so much about this
and he's but he like kind of like

is so focused on it and dedicated
his life to it. So I'm actually

incredibly fascinated by him. Do you
know who Felix Dennis has? He wrote

this book called how to get rich, and it's horribly tidled, but it's

all about how to get rich.
But his business he created. He was

kind of like Richard Branson, but
a more vulgar and more drug addict,

the version of Richard Branson. He
was like he got popular because He created

all these magazines and he like loved
to smoke crack. Like he loved crack.

That was his drug voice, crack
and cocaine, and he like wrote

this book. So when he died
he was worth seven hundred million dollars and

he invented a bunch of magazines,
including Maxim magazine, and he was like

I lived life to the fullest,
but I wish I use like there was

like five years, but I did
cocaine and crack and I just love drugs.

But his full eye. But he
was like, if I could do

it all over again, I would
have gotten rich and then spent all my

time writing poetry and like planting trees
and and he's got this book called how

to get rich that like kind of
changed my life and my life perspective because

he did a really good job of
balancing having fun, not the crack part,

but the other fun, like having
fun and making money. Do you

have a favorite quote or mantra that
drives you? If you think you can

or if you think you can't,
you're probably right. I love that.

That's a good one. Thanks for
being on the PODCAST, Sam. You

are fascinating individual. I've always been
so impressed with how hardcore you go after

thanks. Likewise, thanks so much
for listening to soul in science and we'll

see you next week. Soul in
science is a mechanism podcast produced by the

amazing Frank Riscool, Ran Tillotson,
Tyler Nielsen, Emma Swanson and we'll lead

you blonsky. The show is edited
by Daniel Ferrara, the theme music by

Kyle Mary, and I'm your host, Jason Harris.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the othe... View More

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