Soul & Science : S2 Episode 1: The Beauty of Leading with Purpose with Katie Welch, CMO at Rare Beauty

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Is Selena Gomez the next beauty billionaire, gliding along a path set by Rihanna, Kim and Kylie? That’s what Skinnygirl mogul turned TikTok beauty influencer, Bethenny Frankel, believes. Katie Welch, CMO at Gomez’s Rare Beauty, is helping build the brand along a purpose-driven platform that welcomes all and supports good mental health. Welch, who has marketed Bliss, Burt’s Bees and Hourglass Cosmetics, discovered beauty could be a career when she met a college classmate’s stepmother, who was an Estee Lauder exec. She moonlights as a TikTok influencer herself, with 80,000 following her marketing/career advice.

In this episode you’ll learn:

  • A brand narrative can shift a business forward.
  • If you wake up at 5 a.m. to do something, you love it.
  • It’s very easy to sell lipstick the same way over and over again, so don’t.
  • Create a space where people feel welcome.    

Brought to you by Mekanism.

Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.

Episode transcripts

Welcome to season two of the souland science podcast, where you can fast
forward your marketing mind and about twentyminutes. Last season we spoke with some
of the world's top marketers to helpus answer the burning question. Does marketing
live more in the heart or morein the head? We've gained some brilliant
insights, learned some hard truths andmet some great people along the way.
If you like our show, pleasetake a moment to subscribe, rate,
review and share on apple, spotifyor wherever you get your podcasts. You
can follow us across social platforms atmechanism M E K A. N I
s M. Welcome to the podcast. Katie Welch is the CMO of rare
beauty, a makeup brand founded bySelena Gomez in Katie is a creative thinker
and brand storyteller with more than twentyyears of marketing experience. Katie has worked
in the beauty industry since the beginningof her career, with a few detours
working with media agencies and innovative thoughtleader, Katie has continually pushed the envelope
while working with globally respected beauty brandsincluding hour glass, bliss, elmis,
birds, bees, and uni lever. You can follow Katie on Tiktok,
where she has over eighty thousand followersand shares career advice and marketing mentorship advice.
She is at Katie Welch K AT I E W E L H
on Tiktok. Alright, today's episodetheme is leading with purpose in your marketing
and we're going to dive right in. So thanks again for coming, Katie.
We always like to start with anorigin story. So did you always
know you wanted to go into marketing? Did you always know you wanted to
be in the beauty side of theindustry? No, I didn't know.
I didn't know beauty was even acareer path, which is part of what
what inspired me to get on Tiktok. But I grew up in Satlis,
Missouri. I went to college inOhio. While I was in school I
met someone who was an executive atat estate lauder. She was a friend's
stepmother and I said that that's athat's a job, you can do that
like. I didn't even realize thatthat was a career path. I was
an English Major. My parents didn'tdo anything related to sort of beauty or
fashion, but that piqued my interestand sort of from that day forward I
knew that this was a path thatI wanted to go on and once I
graduated college I went straight to NewYork. My my first job actually was
in the buyer training program at macy's. First I was placed in the Christmas
Trim Department and then in luggage andframes, neither of which are close to
beauty whatsoever. But I saw thosebeauty buyers and I thought, Oh man,
that's exactly what I want to do. That's the path that I want
to go on. You want tostay in the luggage area. I learned
a lot to me et, cetera. I learned a lot. Actually.
Macy's was a great foundation for mycareer because I was an English major,
I didn't know anything about sort ofretail math, markups, any of the
language. It was a great foundationfrom which to to go. But that
was that wasn't for me, butI was it wasn't for me, but
I was able to get into theCommunications Group of Victoria's secret beauty from that
position early days. This is twothousand so that's Victorias secret beauty. Was
My first sort of entree into thebeauty industry and very low level, clearing
messages off of a voicemail called onher bath where the stores from around the
country would call in and say thatthey needed more love spell or some sort
of Victoria's secret beauty product. And, you know, was that the future
of my you know what? DidI see my marketing career starting there?
No, but what I did seewas the industry happening around me. I
was able to observe all the differentdepartments, how they interacted, the the
individuals, a lot of the sortof nuanced industry language and it was that
was just where I started and thenworked worked my way up and worked my
way up through communications primarily, anda lot of communications agencies before I then
landed at the lists, which wasmy first in house marketing job. What
did you sign up for? TheirBliss? What did you have to do?
I was the VP of integrated marketingcommunications. And what was interesting about
a bliss? I when I wason the agency side. I was at
an agency where we worked on thebirds bees account and with that work I
became worked closely with their chief marketingofficer. But at that time this was
two thousand and maybe six or sevenand births bees was trying to make a
stake in the ground of ground natural. They were the first brand to really
do that. They were placing apercentage on their label that's that we're natural
or with each of their products,which at the time was totally unique,
as before clean beauties, before anysort of that. It was the first
of its kind. But at thesame time brands like a Vino and other
brands were throwing the words natural ontheir products when they were at all,
because there's no sort of regulation ofof language. So Bert said, Hey,
we want to do something about this, we want to sort of come
out as a thought leader in thisarea. So I worked on that and
I worked on their campaign, forthe campaign for the natural standard, which
was there sort of defining uh brand, defining campaign that sort of catapulted them
into this natural landscape. The CMOeventually left burt's bees and became the president
of Bliss. When he became thepresident of Bliss, Mike and Durski,
he called man said Hey, canyou come over and do this marketing job
and I thought, oh my God, how cool to keep working with Mike,
how great to work at this brandwhich I've loved for so many years
and so when I was it blissedit was at the big, very beginning
of social media. It was storyscraps, sort of scrappy story telling.
We didn't have big budgets but wewere able to storytell around the spas and
the products and sort of what itmeans to bring the spas home to your
skin. And they have a reallyfun voice. They have a very fun
punny voice. So bringing that tolife and social it was the perfect platform
for that brand at the time.So we obviously our collection of our experiences
and you've worked at a lot ofdifferent brands and on the agency side.
was there one in particular killer thatreally shaped who you are? Honestly,
that that moment at Birdsby is atthe agency that shaped that was a big
tipping point for me because I thinknot only did I was able to take
everything that I had learned from theagency side of sort of really thinking how
how a brand narrative can shift aback, can move a business forward, and
I remember at that time I waswaking up at like five o'clock in the
morning to to write these decks,which just sounds nerdy as can be,
but yeah, I love to sleep. So the fact that it was like
getting me up like. That's whenI first sort of noticed that was in
my flow state where you really knowthat this is something specially you love doing
this. So that was one part. But then really, to answer your
question, was probably my years atour glass cosmetics, which I worked very
closely to the to the with thefounder, Crissa James, who was brilliant,
and it was sort of how couldI help bring her ideas to life
in a way that continued to leveragesort of what social and influencer marketing was
doing within the beauty space. Andthat was around eighteen. So not only
was it doing some really powerful productlaunches and sort of defining the brand and
launching a platform around cruelty free luxurybeauty and then, going through the brand
was eventually acquired by Uni Lever.So all of that, whether it was
launching powerful product franchises, to launchingpretty defining brand campaigns that set the brand
on a on a path, tothen working so closely with Unilever, awesome.
You have a background in PR andmarketing. Yes, those lines get
blurred a lot. Where do yousee the big difference between those disciplines being
and how that those came together inyour career? Um, I'll start with
the second question. I saw thosetwo come together. I think it's it's
more relevant now than ever before.I think marketing has changed so much in
the last and that's obvious, somuch in the last twenty years, five
years, one year, for goodness, six UH, the foundation of communications
and storytelling and understanding a brand's narrative. So what we used to have to
be able to do to secure,let's say, a brand, a story
about a brand, not just aproduct placement but a but a feature story,
a thought leadership story, whether it'sexecutive positioning, brand narratives. But
what you'd have to do to thatdo for those? It's courts brand storytelling,
and so that today, yes,of course you can continue to sort
of tell those stories in in media, but really what you need for that
right now, that's what your communitygathers onto. That's the core of brand
building and I think to be ableto do both brand building and then sort
of take that to the next levelof storytelling, whether it's storytelling to new
audiences and bridging that through influencer marketing, or storytelling to traditional media, or
storytelling within traditional advertising or digital advertising, it's all sort of this core base
foundation that you need. And Mikecomms background stuff that I learned at Weber
Shandwick, working closely with Gail Himan, with Susan Howe. You know,
whether it was something where we weredoing client work or going in for a
new business pitch. It was likeI got a crash course in brand narratives
and I was, and I thinkyou were, able to take that and
bring that to life now across allof the marketing channels. Versus perhaps,
I don't know, old school marketingwhere it was like okay, here's your
here's your customer. It's sort ofthis like two dimensional she's she's one individual.
It's not as dynamic. It's you'rein communications. You're forced to be
a little bit, I don't know, more fluid, and I think that's
what works in today's in today's marketinglandscape. So I think it's set me
up for the storytelling in the startupsand the brands that I've been able to
work for so where that's really socialled, digital lead, influence creator.
Lad that's helped a lot. Whatdo you see as the advantage when you
went from agency side to brand side? Well, I will say the brands
that I have been fortunate to workon are not giant corporate brands. When
I was on the agency side,what I loved about it is the the
people, first and foremost, butsecond, you know, the big thinking,
creativity. It's just ideas all daylong. I can spit out ideas
all day long. With that theagency side, which is great, you
have that opportunity to come out withideas for all sorts of clients, all
sorts of businesses. We don't alwaysget to see them through because sometimes the
client may say, you know,may stop it or as a pitch or
what have you. But on thebrand side, fortunately, because I've been
at these smaller brands, I've beenable to have that same ability to come
up with ideas all day long andmost of the time execute them. So
when you're able to see your ideascome to life, or the team's ideas,
doesn't have to always come from me, but I can help amplify them.
When you see those ideas come tolife, actually make an impact on
a business and moving business forward ordefine something or make some sort of impact,
that feeling, Yuh, I lovedand that's what I fell in love
with. But I will say likeI've never worked at a big giant corporation.
I don't know if I would havethat freedom, of that flexibility.
Perhaps there's a little bit more redtape. I don't know, I've got
to ask someone from like Pepsi aboutthat. At the agency side, one
thing I've always loved about it isthe diversity. You can go from the
retail to food to finances using yourmind in a very elastic way. Do
you find that when you work onone brand over time that gets less fulfilling,
or do you find that you're divingdeeper in and it's more fulfilling?
Well, okay, man, that'sa good question and it's so true.
I loved the elasticity, you're right, of your mind and the way you're
able to go from business to beI mean Web Weber, I was working
on Choboni to Amazon to Unilever.So you really did have to shift your
brain to think about the different businessobjectives and not only, I think,
does that keep you engaged and isit interesting, but it also it keeps
your mind sharp. What I don'tlike to do now in the current position,
because I've worked in beauty specifically forso long it is is look for
inspiration from other beauty brands, becauseI think then you're it's very easy to
sell ellipstick the same way over andover again. I'm sure, of course
there's things that you sort of haveto do to make sure that the ellipstick
the lips, the proverbial elliptick cells, shade swatches and tutorials and that sort
of thing, but I do liketo sort of try. I try to
stay on top of trends or what'shappening outside of my industry to say,
okay, what's going on there andis there a way I can that can
inspire something for beauty? You talka lot about brand purpose. Can you
tell me about ways you kind ofbreak that down or think about it,
because I know brand purpose can meana lot of different things to, you
know, different audiences. How doyou see brand purpose and how do you
weave that into your strategy of whatyou do on on the various brands?
I'll talk about rare beauty specifically,and I it's a unique advantage with this
brand because I was I worked onit with Selena from the very beginning.
So I joined in and we collectivelycame up with okay, Selena, why
do you want to do this andwhat's this brand story that you want to
tell? And she herself as anindividual, as a human she's so purposeful
and so purpose led and she wantedthis brand to make a difference and she
wanted to do something within mental health, and so we were able to build
this brand from scratch that echoed hersentiment and what she wanted to do.
So then, to answer your question, that is everything from how we the
social content we share, how weengage with our community, down to within
our office, all of our employeeengagement, employee communications. We have mental
health Fridays. We have a rarebeauty mental health counsel which is comprised of
Experts Within Academia, nonprofit, themental health failed certainly the medical field,
who helped advise us on our strategy. Because we are a beauty brand,
we can't just spouse, we can'tjust give out mental health advice. So
we lean on these experts to helpit our whether it's our co creation of
content, our content strategy, butalso our employee engagement. We are a
mission led beauty brand to help destigmatizemental health. Sometimes the content that we
do around mental health can be savedjust as much as a beauty tutorial,
which says to me, Oh mygosh, we're doing the right thing.
It's educating people. Were the conduitto these trusted resources. So it's community,
it's content, it's employee engagement andthen, finally, we created a
fund called the rare impact fund,where a percentage of sales goes towards mental
health grantees and we've raised over threemillion dollars so far. Well, that's
awesome. I love that. SoI always wonder when, because the brands
fairly new, did it sort ofstart with you guys care about mental health?
What's the product we can make,or is it we're going to do
a beauty brand, and what's thepurpose behind the beauty brand? Which one
comes first? It's all tied together. It all starts with sling that.
She was the one who said Iwant to make a difference and I think
I want to start with beauty,and let me tell you why. And
she posted a post back in aboutthe beauty myth, the beauty myth of
physical perfection, and at the timefashion designer or the media had criticized the
way she looked and as she wasscrolling through social it just made her feel
worse and worse and worse, andshe said, how is this happening and
if this is happening to me,and here's this person who has access to
make up artist or stylists or everything, and she's like it's it didn't even
feel great. And she said,how can I make a difference? Or
from the inside out, and howcan I get in and helped sort of
break down these physical standards of perfection, and can I join the industry itself,
the industry who was maybe putting outthese images of perfection and and start
to break it down? And soshe had this idea of a beauty brand
that does just that through the imagesthat it puts out, through the words
that it uses, through the productsthat it creates so that they are fun
and easy to use and not intimidating, but then also could have presentage of
proceeds to go to something within mentalhealth, and she's been so open and
honest about her mental health journey thatit was a natural tie. But also
it sort of gets back to thiscelebrating your uniqueness, it's okay not to
be okay, and just creating thiscommunity around breaking down and sort of empowering.
I'm powering you to break down thesephysical standards of perfection, and that's
where it sort of started. Didshe know right then and okay, I
want to create a fund, Iwant to do this. No, and
that's what we all worked together tofigure out. How did you handpick you
to start this thing? What wasthat like when you got the call?
So she was connected to she foundour CEO and our CEO found me.
So I was at a conference andhe came up to me and said,
Katie Welch, I sent you anote on Linkedin and you never replied and
I was like, I'm on Tiktok, I don't check linkedin. This is
pretty tiktok. Yeah, I I'vewas embarrassed and now, so this is
a lesson. Large check check yourlinkedin. If I didn't know, you
want and I said, I'm sosorry, Um who? And he said
well, so I I he hadjust the beauty industry is small and I'm
grateful to have a reputation. Idon't want to sound and you know the
beauty industry is small. Say Thatand I'm sure they interviewed a ton of
people or whomever, but from therehe said I hadn't signed an I D
A or anything, and he justsort of said, you know, I
want to talk with you when we'reback in L A and I'll tell you
about this project that I'm working onwith someone, and the rest is history.
I always wonder when the celebrity drivenbrands start, if you know,
the celebrity has an idea but theteam's not for it, how that Balance
Work? Honestly, it's been.We all work so well together and I
think part of it is because itstarted so much in her, in her
vision. I mean the first thingI remember, the most interesting thing that
she said to me that struck outthe most when I first chatted with her
and I said, Selena, whydo you want to do this? Why
do you want to create a beautybrand? Like I knew about the beauty
myth and we had talked about that, but I was really like why?
And she said I want, Iwant to create a space in beauty where
people feel welcome. And it wasthe use of that word welcome that really
that struck me because I think inbeauty for so often we talk about empowerment
or self expression and man and noneof these brands even brands that could be
community lead. You look at thecontent or the words or whatever they're putting
out, or even sometimes the product, and it doesn't feel welcoming. Welcome,
welcome. That idea of like yes, come sit with us has,
I think, was sort of theopposite of what the beauty industry has been.
It's sort of like too cool,yeah, you can't sit with us,
and that is so much of areflection of who she is. When
her superpower, in my opinion,is man does she connect with people and
people feel seen like it's unlike anythingI've ever it is a superpower, the
way she makes people feel welcome.She it's just incredibly hard felt in kind,
and so I thought, okay,if there's a way we can do
that as a brand and bring thatto life, whether it's through the community
that we have cultivated and how wecontinue to how we get to know them
personally, to the product that weput out so that they're fun and easy
to use and not intimidating. Two, the mental health resources that we're able
to post so that people feel thatthey have a place to which they can
turn. Is it ever hard totie in the brand purpose with the product,
or is it usually follow pretty naturallysometimes, and I think that's why
you don't force it. You doit when it feels right, because,
I mean, we are talking aboutmakeup and we are talking it's talking about
self expression and makeup artistry and sometimesor that. You don't have to talk
about mental health every single time.But I think what's been interesting is that,
because we have this community, onething I think that's interesting, and
some people might say, oh,that's just an instagram post, but I
think it's meaningful, is that we'llpost user generated content. You DOC will
post a pay sure of an individualwearing one of our products, and a
lot of times that's nothing new.Of course beauty brands do that all the
time. But what I love isthat we take it a step further and
we'll ask some questions and we getto know the community. So sure,
it's okay, here's Katie wearing alipstick, but it's here's Katie wearing a
lipstick. Katie, what are yougrateful for this week, or what do
you tell us about a time whenyou something, and so it adds a
little bit of depth and dimension.We do stuff like that that I feel
like the community likes. And thenthey feel seen, they feel welcomed,
because it's not about just wearing thelipstick and we've done things like pre covid
before. We didn't obviously didn't knowthe world was going to be shut down
and we were building the brand.We did a we wanted to do a
campaign shoot that that involved the community. Nothing innovative like that's shirt. That's
nothing new, but I want wewanted to do it because if we were
all about community and building connection andmaking people feel welcome, then we should
bring them a part of it,but get them to know one another.
We did a cast, for lackof a better word, of casting call,
but we called it a community call, where we said send us your
story, send us while you're rare, we don't want to see it's not
about your head shot. Don't sendus your head shot, but we want
to know your story. And wehad a hundred and fifty thousand visits to
our website within a few days,entries, and I thought the entries would
be I wanted me to you know, Selena's my going you know, it
was it. They were really warm, wonderful engaging stories of of people and
we went into lockdown. We startedhosting zoom calls with our community. We
didn't know what to do. Sowe thought, well, let's just start
to get to know them. Soevery week we would chat with fifteen or
so people who had submitted their storyto get to know them and just and
at that time it was so itwas especially, especially special because people were
potentially feeling lonelier than ever, andso if we're able to connect someone in
Iowa who just wants to talk aboutmakeup, to someone in Missouri who who
really loved Selena, or someone inFlorida who who really wants to wanted to
just chat about what they're watching onNetflix, I don't know, which is
a very sweet kind moment of connection, not only for our community but from
them for the rare beauty team.And now we started doing community events in
person, now that we can.We did a hike in L A with
the community, and so we're tryingto do as much to get to know
them and bring to life that feelingof welcome. Even if it's for fifteen
people, it's still that's meaningful tome. It doesn't have to be fifteen
thousand. You started the company witha purpose in mind and it's clear you're
not purpose hopping, because I knowa lot of brands will jump on whatever
is happening in pop culture and they'llkind of move from purpose to purpose first
as being really grounded in one purposeand not, yeah, not moving from
that. Thank you for noticing that. You know, when you're when you
launch with a clear purpose, it'smuch obviously, much tighter linked to the
brand. What trends are you seeingin the beauty and wellness industry that are
influencing how you make different marketing choices? Today? TIKTOK is just as impacted
how we talk, how we demonstrateproduct, product trends, product sales.
I mean, at one point therewas a tiktok trend where people were blending
a highlighter and a blush and thenfrom that we were saying, Oh Gosh,
okay, this is a this isa real trend. What else?
How can we create more content?Is there something we can do, you
know that celebrates this on our website, onto for dot com, so on
and so forth. So really it'sthese trends are happening in real time.
They're happening at the speed of culture, so much so driven by TIKTOK.
So I think it's crucial in thebeauty industry now to be to have a
tick, not only have a Tiktokstrategy for your brand and for creators,
but also to stay on top ofthe trends and see how those trends can
translate to Your Business. You alsogetting a TIKTOK following. Tell us how
you did that and how long ittook you and how you approached that.
Yeah, so I did that.I started thinking about it when we were
building as the rare beauty team andI and I really started thinking about how
I got started in the beauty industryand how do you find information about finding
an entry level job in the beautyindustry? And there was nothing. It
was sort of gate kept and atthe same time I was watching Tiktok get
more and more popular. This isand I know that if you really want
to understand the social platform, you'vegot to use it, and not just
use it, you have to create. And so I thought, okay,
I'm sure as hell I'm not goingto dance, but maybe I can create
career content to pay it forward andhelp people figure out not just their beauty
career but maybe any sort of careerpath. And it just started to take
off and I've developed a really awesomecommunity. I would get a ton of
questions like how do I do this? Can you look at my resume?
Did I probably I did about ahundred zoom calls with people to help them
and just to read their resume andfigure out, help them figure out their
path, because they may not haveanyone to chat with about this, and
it was just it was so itfelt good. Of course, why?
Of course it would. But thenfrom there I'm like, okay, let's
it kind of inspired me to reallykeep it up because I saw that people
were listening and that there was noone else really doing this. So it's
been really fun to get D Ms from people saying Hey, I sheer
interview prep video and I got thejob, or hey, thanks for chatting
with me. I now work atmakeup forever in influencer marketing and it's like,
Oh my God, I'm so happythat I was able to help.
That's how often do you post?I try, I try to post a
lot, but man, it's hard. That's the other thing that I've learned
how hard content creation is and likeworking with influencers or creators, it is
tough, and how much you haveto pay attention and so I try.
I try to post a couple oftimes a week. was there a product
that catapulted rare beauty? You know, absolutely crushed it? Yeah, it's
our our soft pinch liquid blush wassomething we launched with and I think it
was a product that sort of broughtthe fun back to beauty. It's a
super pigmented liquid blush unlike anything that'sout in the market. The other thing
that was really interesting, I thinkit was it's a highly demonstrable product.
So people were applying it on Tiktokand it was was creating really fun content.
That then, in my opinion,that said to someone who I want
to try that myself. So thatwas probably the product that helped put us
on the map. And how didyou guys come up with the name?
It's slew his idea. She hasa she had an album called rare and
a song called rare and it's inspiredby that and the red the word rare.
She has always been super meaningful andspecial to her and it's all about
so our tagline is, uh,makeup made to feel good in, without
hiding what makes you unique. Soit's about celebrating what makes you rare?
What do you see as the nextone to three years for rare beauty?
Where do you see the brand going? You were just getting started. We're
just scratching the surface. There's stillso, so, so much more.
I think we have a young Genz community. I think it's just continuing
to get to know them. Idon't know, I don't really know what
the future is. I know whatthe products are, but I can't tell
you like we already have the productmapped out, because you have to work
that fore in advance, but Ican't tell you. All right, cool.
So who are some of your rolemodels that meant a lot to you
as you were developing your career?Gail Himan, definitely. WHO's the global
the global hit, the global president, GLOB CEO? Now I should know
of of Webber Shandwick. She definitelyI learned a tremendous amount from her,
working so closely with her, workingso closely with Kathy Calhoun, Susan Howe.
There are women at Webber Shandwick thatwill forever I will be forever grateful
to them and to the impact thatthey've made on my career. Chris and
Jaynes at our glass cosmetics. AllI think I've I've been fortunate to work
closely with really brilliant women and tolearn from them, not only from marketing,
management, innovation, the way theythink. And I think you know
when I when I chat with otherpeople on Tiktok, it's so much about
just pay attention to what's happening aroundyou. I mean so many of the
Times, let's say, that Iwas in a meeting or in a new
business pitch with gayl at Webber.She wasn't speaking directly to me, it
was me with a ton of otherpeople, but my God, did I
pay attention and listen and try andunderstand. Why is she doing that?
Why is she thinking about that?Would you take you have to take something
from it's a really sort of beingan active participant in your career, and
so those are the people who,I think we're so fundamental in shaping my
future. Do you have a favoritequote or mantra that you always go back
to? And I say it allthat you have a few, but the
one I think I say all thetime at work is don't let perfect be
the enemy of good. That's agood one. Sometimes you just got a
pencils down let's go. Um,so this is okay. Then there's another
one. Where did I find it? Honestly, it could have been like
a on a pillow at home goods. I have no idea. But the
secret, just what the Hell Umthis? This secret to having it all
is knowing that you already do,which I always like, but it's probably
seriously on a mug. I lovethat. That's a good reminder while you're
in the right spot and you're doinggreat things. And Uh, the brand
rare beauty. And it's been greatto talk to you. I think we've
learned a ton, so thanks forbeing on the PODCAST. Thank you,
m thanks so much for listening tosoul and science and we'll see you next
week. Soul and science is amechanism podcast produced by Maggie Bowls, Ryan
Tillotson, Tyler Nielsen, Emma Swansonand Lily Jablonsky. The show is edited
by Daniel Ferreira, with theme musicby Kyle Merritt, and I'm your host,
Jason Harris.