Locales Only : Building a Beachfront Empire with Alicia Cox
SHOW NOTES
What if your favorite beach day came with incredible food, good wine, and a purpose? This week on Locales Only, we’re riding along the Southern California coast with Alicia Cox, the founder and CEO of Prjkt Restaurant Group.
From her early days in hospitality to running multiple oceanfront restaurants, Alicia has carved out a unique niche—elevated beachfront dining with heart. We talk about her latest concept, Sahara’s Sandbar & Pizza, named after her daughter and built on a giveback model that supports families facing homelessness.
We’ll also get into the power of representation in business, what it means to create space for others, and how a career in food and hospitality can become something much bigger than just what’s on the plate.
From her early days in hospitality to running multiple oceanfront restaurants, Alicia has carved out a unique niche—elevated beachfront dining with heart. We talk about her latest concept, Sahara’s Sandbar & Pizza, named after her daughter and built on a giveback model that supports families facing homelessness.
We’ll also get into the power of representation in business, what it means to create space for others, and how a career in food and hospitality can become something much bigger than just what’s on the plate.

Locales Only
There’s so much that makes Southern California one of the best places in the world. That’s why, for almost a decade, the founder of Locale magazine, Eric Hale, has been showcasing the people, places, restaurants, and events that give SoCal its reputation. Now he’s taking his show on the road, literally, in a brand new Mercedes-Benz EQE courtesy of Fletcher Jones Motorcars in Newport Beach as the rolling podcast studio. You’ll get a taste of what it feels like to go on a cruise with some of the biggest names in California. Think actors, musicians, award-winning chefs, business leaders, and locals who have built so much of the California coastline. So buckle up, turn your volume up, and let’s cruise with Locales Only.
By LOCALE MAGAZINE
By LOCALE MAGAZINE