Partners In Possibility : Are You Ready For It? How Data & AI will change marketing forever
SHOW NOTES
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers.
Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.
We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.
Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1
Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/
from plus company
Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.
We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.
Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1
Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/
from plus company
Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.
This…is Partners in Possibility.
From the Plus Company
This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5854310/advertisement
What paths are going to make a campaign’s success more than a possibility?
Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.
This…is Partners in Possibility.
From the Plus Company
This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5854310/advertisement
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