Seen on Screen with Jacqueline Coley : The Audience is Never Wrong with Kevin Goetz
SHOW NOTES
What makes audiences fall in love with a movie—and what makes them walk out? Kevin Goetz is the founder and CEO of Screen Engine/ASI, the research and strategy firm trusted by major Hollywood studios. Nicknamed “The Doctor of Audience-ology,” Kevin has built his career helping filmmakers and studios understand their audiences.
In this episode, Jacqueline Coley sits down with Kevin to explore his unexpected journey from child actor to the world’s leading voice on audience testing, work that continues to influence some of Hollywood’s films, from Fatal Attraction to the most recent blockbusters.
He shares stories behind test screenings that changed movie history, the art of interpreting data without losing emotion, and his newest book, How to Score in Hollywood: Secrets to Success in the Movie Business. In the end, Kevin reminds us that the audience is never wrong—and that listening may be a creator’s most valuable skill.
In this episode, Jacqueline Coley sits down with Kevin to explore his unexpected journey from child actor to the world’s leading voice on audience testing, work that continues to influence some of Hollywood’s films, from Fatal Attraction to the most recent blockbusters.
He shares stories behind test screenings that changed movie history, the art of interpreting data without losing emotion, and his newest book, How to Score in Hollywood: Secrets to Success in the Movie Business. In the end, Kevin reminds us that the audience is never wrong—and that listening may be a creator’s most valuable skill.
Seen on Screen with Jacqueline Coley
"Seen on Screen" is your ticket to the personal narratives behind the scenes at Universal. Hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes, each episode invites you into lively conversations with NBCUniversal employees. Together, we explore how the magic of filmed entertainment impacts their lives.
With a blend of games and questions, Jacqueline guides us through a journey of cinematic discovery, asking guests to reflect on the films that have rocked their world, changed them forever, or even scared the daylights out of them.
At Universal, we believe that behind every film, campaign, and award lies a human story waiting to be told. "Make It Universal" isn’t just a mantra – it’s a commitment to celebrating the diversity, individuality, and collective experiences that make us truly universal. From the directors to the executives, from the famous faces to the unsung heroes, every voice matters.
So, join us as we Make It Universal on "Seen on Screen," where every story is meaningful, every experience is relatable, and every moment is filled with magic. Because when art and entertainment connect with people on a human level, that's when the real magic happens.
With a blend of games and questions, Jacqueline guides us through a journey of cinematic discovery, asking guests to reflect on the films that have rocked their world, changed them forever, or even scared the daylights out of them.
At Universal, we believe that behind every film, campaign, and award lies a human story waiting to be told. "Make It Universal" isn’t just a mantra – it’s a commitment to celebrating the diversity, individuality, and collective experiences that make us truly universal. From the directors to the executives, from the famous faces to the unsung heroes, every voice matters.
So, join us as we Make It Universal on "Seen on Screen," where every story is meaningful, every experience is relatable, and every moment is filled with magic. Because when art and entertainment connect with people on a human level, that's when the real magic happens.
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