Soul & Science : #110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World
SHOW NOTES
Marketing is being rebuilt by AI—but the most important decisions still can’t be automated.
In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industry evolves.
They unpack why data should define problems—but not dictate solutions—how understanding how you think matters more than mastering every new platform, and why character, conviction, and taste are becoming the true differentiators in modern marketing. The conversation also examines how organizing teams around outcomes can unlock speed, clarity, and shared ownership—and what that shift means for developing the next generation of marketers.
Key Takeaways:
✅ Data defines problems—but gut shapes solutions
✅ Resilience comes from stretching skills without losing your core strength
✅ Character, taste, and conviction are marketing’s hardest skills
✅ Outcome-driven teams move faster and create clearer ownership
Memorable Moments:
💡 “We use data to define problems—and our gut to shape solutions.”
💡 “The soft skills are becoming the hard skills.”
💡 “Curiosity is a choice—and it builds resilience.”
💡 “Only boring people are bored.”
Brought to you by Mekanism.
In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industry evolves.
They unpack why data should define problems—but not dictate solutions—how understanding how you think matters more than mastering every new platform, and why character, conviction, and taste are becoming the true differentiators in modern marketing. The conversation also examines how organizing teams around outcomes can unlock speed, clarity, and shared ownership—and what that shift means for developing the next generation of marketers.
Key Takeaways:
✅ Data defines problems—but gut shapes solutions
✅ Resilience comes from stretching skills without losing your core strength
✅ Character, taste, and conviction are marketing’s hardest skills
✅ Outcome-driven teams move faster and create clearer ownership
Memorable Moments:
💡 “We use data to define problems—and our gut to shape solutions.”
💡 “The soft skills are becoming the hard skills.”
💡 “Curiosity is a choice—and it builds resilience.”
💡 “Only boring people are bored.”
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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