Soul & Science : #49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return


This week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.

Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.

In this episode, you’ll learn:
  • The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly
  • The powerful filter that values provide to an organization when it comes to balancing data and instinct
  • A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return

Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
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