Soul & Science : #59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program


This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation.

Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.

Today’s conversation is not a history lesson on the Israeli-Palestinian conflict.

Instead, here’s what you’ll learn in today’s episode:
  • How black and white thinking has led to a dramatic increase in anti-semitism around the world
  • The simple marketing principles used on social media with ill intent that have helped spread misinformation and hate speech
  • How information overload exhausts our brains and makes us more susceptible to that misinformation
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
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