Soul & Science : #61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras


All companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits.

Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.

Before Tombras, Lindsay was the Editor at Campaign Magazine and a reporter for Ad Age and currently leads the relationship with the agency and the Tombras School of Advertising & PR at the University of Tennessee.

In today’s episode you’ll learn:
  • What makes leading with purpose different from virtue signaling
  • How the marketing landscape is changing to focus on more purpose-driven work
  • A case study into how a simple purpose-driven campaign drew the attention of the NBA
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism