Soul & Science : #65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs


What’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content. 

He provides oversight and mentorship for all aspects of content on GIPHY, including partner content acquisition strategy, original content creation, search and trending algorithm refinement, and moderation guideline creation and enforcement. 

In today’s episode, you’ll learn: 
  • Creativity and authenticity are at the core of Giphy's approach to curating engaging content and fostering meaningful connections with users
  • How they’ve used campaigns from minor league baseball promotions to digital marketing strategies to understand and trust the intelligence of the audience to drive impactful engagement
  • Why you should commit to continuous learning. Tyler reminds us to stay open to experimentation, feedback, and growth in order to remain adaptable  in today's rapidly evolving landscape
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Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
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