Soul & Science : #89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at Fi
SHOW NOTES
Creative teams have the most impact when they’re trusted stewards of the brand—not just executors.
In this episode, Fi’s Chief Creative Officer Bryant Brennan joins Jason Harris to explore the Soul & Science of in-house creativity, product-first marketing, and building brands with staying power.
From launching Nook at Barnes & Noble to scaling Peloton’s creative team into an award-winning force, Bryant shares how to align teams, collaborate with agencies, and use design to drive results. He also shares how Fi brings those lessons to pet tech—blending emotion, data, and surprising uses of AI.
What’s Inside:
✅ Why internal teams need ownership to succeed
✅ What Peloton got right about scaling brand and performance
✅ How Fi turns utility into emotional connection
✅ The role of AI in creative concepting and brand voice
✅ The hallmarks of a truly collaborative agency partnership
Memorable Moments:
💡 “You’re building the brand in every execution, big or small.”
💡 “The best partners care as much about the product as you do.”
💡 “It’s not that I have to. It’s that I get to.”
Brought to you by Mekanism.
In this episode, Fi’s Chief Creative Officer Bryant Brennan joins Jason Harris to explore the Soul & Science of in-house creativity, product-first marketing, and building brands with staying power.
From launching Nook at Barnes & Noble to scaling Peloton’s creative team into an award-winning force, Bryant shares how to align teams, collaborate with agencies, and use design to drive results. He also shares how Fi brings those lessons to pet tech—blending emotion, data, and surprising uses of AI.
What’s Inside:
✅ Why internal teams need ownership to succeed
✅ What Peloton got right about scaling brand and performance
✅ How Fi turns utility into emotional connection
✅ The role of AI in creative concepting and brand voice
✅ The hallmarks of a truly collaborative agency partnership
Memorable Moments:
💡 “You’re building the brand in every execution, big or small.”
💡 “The best partners care as much about the product as you do.”
💡 “It’s not that I have to. It’s that I get to.”
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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