Soul & Science : Mini: Don't Let DEI D-I-E
SHOW NOTES
As brands across the country scale back or scrap their DEI initiatives, it’s time to ask: what happened to the values they claimed to stand for? In this short solo episode, we examine the wave of corporate rollbacks on diversity, equity, and inclusion—from Target and Amazon to McDonald’s and Coca-Cola—and what these choices say about brand integrity.
We’ll dig into:
We’ll dig into:
- Why DEI isn’t a “nice-to-have,” but a business imperative
- The backlash companies like Target are facing from consumers and investors alike
- How younger, more diverse audiences are demanding more from brands
- Why retreating from DEI can cost you both brand equity and customer loyalty
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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