Soul & Science : Mini: Navigating AI


We all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? This week, we’re breaking it down. Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. Generative AI accelerates creative work by assisting in content creation, copywriting, and generating images and videos for marketing materials. Tune in for a concise breakdown of AI's applications in advertising agencies.

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Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
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