Soul & Science : Mini: The Return of HBO Max
SHOW NOTES
What do you call a streaming service that can’t sit still? Apparently, HBO Max… again.
In this Soul & Science mini-episode, Jason unpacks why the HBO brand is once again reclaiming its name, and what this says about brand equity, consumer sentiment, and the fine art of knowing when to walk it back. From Gap to Tropicana to the Twitter-that-shall-not-be-named, some branding detours are better left reversed.
Key Takeaways:
✅ Don’t mess with strong brand equity—especially when it’s called “HBO.”
✅ A reversal doesn’t have to be a failure if you own it.
✅ Smart brands listen, learn, and even laugh with their customers.
Backtracking isn’t always a step back. Sometimes, it’s just better branding.
Brought to you by Mekanism.
In this Soul & Science mini-episode, Jason unpacks why the HBO brand is once again reclaiming its name, and what this says about brand equity, consumer sentiment, and the fine art of knowing when to walk it back. From Gap to Tropicana to the Twitter-that-shall-not-be-named, some branding detours are better left reversed.
Key Takeaways:
✅ Don’t mess with strong brand equity—especially when it’s called “HBO.”
✅ A reversal doesn’t have to be a failure if you own it.
✅ Smart brands listen, learn, and even laugh with their customers.
Backtracking isn’t always a step back. Sometimes, it’s just better branding.
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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