Indie Filmmaking: Truth & Reality : Inside Indie Film Distribution with Jack Sheehan of Archstone
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In this episode of Indie Filmmaking: Truth and Reality, host Jeff Deverett sits down with industryveteran Jack Sheehan, President of Archstone Distribution, to break down the real-world challenges of getting independent films sold and seen. Jack shares his 15+ years of experience navigating the global distribution landscape — from film festivals to streaming platforms — and offers candid insights on what makes a movie marketable in today’s rapidly shifting industry.
Together, they discuss the changing economics of indie filmmaking, the role of sales agents vs. distributors, and the harsh truth that most indie films never recoup their costs. Jack also dives into the impact of AI in low-budget filmmaking, how filmmakers can find the right partners, and why planning distribution before production is critical. Whether you’re a first-time filmmaker or a seasoned pro, this conversation delivers a grounded look at the business side of the art form — and how to survive it.
Key Takeaway: Passion drives indie filmmaking, but strategy and realistic expectations keep you in the game.
Together, they discuss the changing economics of indie filmmaking, the role of sales agents vs. distributors, and the harsh truth that most indie films never recoup their costs. Jack also dives into the impact of AI in low-budget filmmaking, how filmmakers can find the right partners, and why planning distribution before production is critical. Whether you’re a first-time filmmaker or a seasoned pro, this conversation delivers a grounded look at the business side of the art form — and how to survive it.
Key Takeaway: Passion drives indie filmmaking, but strategy and realistic expectations keep you in the game.
Indie Filmmaking: Truth & Reality
Film school taught you how to make a movie—this show teaches you how to get it financed and distributed. In bite-sized 30-minute episodes, filmmaker and distribution expert Jeff Deverett gives you the real-world advice film schools leave out. From raising money to getting your movie on screens (and making your money back), Indie Filmmaking: Truth & Reality breaks down the business side of indie film with practical, honest guidance. No fluff. No sugar-coating. Just the truth—and the reality—of what it takes to get your film made and seen.
Have a question for Jeff?
jdeverett@deverettmedia.com
From Straw Hut Media
Have a question for Jeff?
jdeverett@deverettmedia.com
From Straw Hut Media
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