How does a brand stay relevant for generations? In this special episode of Soul & Science recorded live at White Castle headquarters, Jason Harris sits down with White Castle CMO Jamie Richardson, Tripadvisor Head of Media Kristin Tormey, and Lands' End CMO Sarah Sylvester for a conversation about modernizing legacy brands without losing what you stand for. The panelists share how White Castle, Tripadvisor, and Lands’ End balance heritage with innovation, why authenticity matters more than ever, and how marketers can connect with younger generations without alienating loyal customers. They discuss the tension between performance marketing and brand building, the role of AI and emerging technologies in their work, and the importance of evolving without losing sight of who they are Key Takeaways ✅ Heritage is an asset when paired with innovation ✅ Just because it’s trending doesn’t mean it has sticking power ✅ Don’t be afraid to make mistakes ✅ Building community and connection within teams is essential ✅ Great marketing starts with listening to consumers Memorable Moments 💡 “People want experiences” 💡 “Keep it real, keep it relevant, and keep it resonant.” 💡 “The more honest brands are, the more trust there will be.” 💡 “If you always got it right, you’d never learn.” 💡 “There’s a great big world outside of your brand—get out there.” Brought to you by Mekanism.