EPISODE DESCRIPTION: How do you turn a great product into a brand people love? This week on Soul & Science, Jason Harris is joined by Lauren Sherman, Chief Creative & Marketing Officer at Ruggable, for a conversation about brand transformation, understanding your consumer, and the marketing challenge of taking a business to the next level. After helping build startups like TaskRabbit and leading digital and retail at Nike, Lauren now leads both marketing and product design at Ruggable, bringing creative, innovation, and consumer insights together under one vision. Lauren shares how Ruggable is deepening brand connection by listening to its audience, why creativity should lead business transformation, and how product, design, and marketing can work together to better serve customers. They also discuss Ruggable’s latest product innovations, expanding their reach beyond Instagram, and the role AI should—and shouldn't—play in the creative process. Key Takeaways ✅ Knowing your customer makes you able to serve them ✅ Product, design, and storytelling are all essential to building brand love ✅ Creativity should lead business transformation, not follow it ✅ Brand and performance marketing are strongest when they work together ✅ AI should accelerate execution, not replace human creativity Memorable Moments 💡 “Bringing product and marketing closer is a smart business decision.” 💡 “I don't think there's a more meaningful consumer to serve than moms.” 💡 “It's marketing and creative's responsibility to tell the story of where the brand is going.” 💡 "What got us here is not going to get us there." 💡 "Start with yes." Brought to you by Mekanism.