Soul & Science: Fast Forward Your Marketing Mind : Crashing Cannes #9: Asha Shivaji, CEO & Co-Founder at SeeMe Index

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Who isn't your brand reaching? In this minisode from Cannes Lions, Jason and Lindsay Harris are joined by SeeMe Index CEO and co-founder Asha Shivaji to discuss how her company uses AI to help brands identify overlooked audiences, how inclusion and representation can help brands grow, and why she took a leap of faith and started her own company. Brought to you by Mekanism.
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Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.

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