Soul & Science : #94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine
SHOW NOTES
Change is inevitable—but the most successful leaders know how to turn it into their greatest advantage.
In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack how to future-proof your career or brand, the filter he uses to separate hype from lasting change, and why your personal mission statement should never hinge on a single role.
Key Takeaways:
✅ “Opportunity Set B” can unlock your biggest career leaps
✅ Anchor your identity to transferable value, not your current title
✅ Trends that last solve old problems, not new ones
✅ Redefining productivity can help you sustain growth and avoid burnout
Memorable Moments:
💡 “Never be satisfied with the thing you already have. It’s a launching point for what’s next.”
💡 “If nobody’s asking you to do it, that’s probably where the best opportunities are hiding.”
💡 “Your mission statement should survive any change in title, industry, or medium.”
💡 “Things that last are things that solve old problems in better ways.”
💡 “Change doesn’t mean losing your value—it’s a chance to apply it somewhere new.”
Brought to you by Mekanism.
In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack how to future-proof your career or brand, the filter he uses to separate hype from lasting change, and why your personal mission statement should never hinge on a single role.
Key Takeaways:
✅ “Opportunity Set B” can unlock your biggest career leaps
✅ Anchor your identity to transferable value, not your current title
✅ Trends that last solve old problems, not new ones
✅ Redefining productivity can help you sustain growth and avoid burnout
Memorable Moments:
💡 “Never be satisfied with the thing you already have. It’s a launching point for what’s next.”
💡 “If nobody’s asking you to do it, that’s probably where the best opportunities are hiding.”
💡 “Your mission statement should survive any change in title, industry, or medium.”
💡 “Things that last are things that solve old problems in better ways.”
💡 “Change doesn’t mean losing your value—it’s a chance to apply it somewhere new.”
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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