Soul & Science : Mini: What the Adidas Pet Collection Gets Right (and What It Misses)
SHOW NOTES
đ¶ Adidas just launched a China-exclusive pet collectionâand itâs more than just cute.
In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originalsâ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.
For marketers, this launch raises big questions:
đ§ Is this a clever test-market move or a missed brand moment?
đ Why China firstâand why not global?
đ± How could influencer strategy have amplified the rollout?
Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.
Brought to you by Mekanism.
In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originalsâ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.
For marketers, this launch raises big questions:
đ§ Is this a clever test-market move or a missed brand moment?
đ Why China firstâand why not global?
đ± How could influencer strategy have amplified the rollout?
Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the worldâs leading marketers from the brands weâve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how theyâve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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