Indie Filmmaking: Truth & Reality
Indie Film Distribution Secrets with Clay Epstein
September 10, 2025 · 56 min
Why listen
A distribution insider explains why most indie films fail and what you can do about it.
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In this episode
- What distributors actually look for when they consider acquiring your film
- How film markets like AFM and Cannes work in practice
- The real mechanics behind pre-sales, minimum guarantees, and revenue forecasts
- How to improve your odds when only 1% of indie films break through
About this episode
Distribution can make or break your film. In this episode, Jeff Deverett sits down with Clay Epstein, President of Film Mode Entertainment and Chair of the Independent Film & Television Alliance, for a deep dive into the truth about indie film distribution.What you’ll learn:
● Why distribution is the most crucial step after making your film● The role of IFTA in protecting indie filmmakers worldwide● How film markets like AFM and Cannes really work● What distributors look for when acquiring films● The harsh realities behind pre-sales, MGs, and revenue forecasts● Why only 1% of indie films succeed—and how to improve your odds● The importance of partnerships, transparency, and creating your own luck
If you’re serious about indie filmmaking, this episode is a must-listen.
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About Indie Filmmaking: Truth & Reality
Film school taught you how to make a movie—this show teaches you how to get it financed and distributed. In bite-sized 30-minute episodes, filmmaker and distribution expert Jeff Deverett gives you the real-world advice film schools leave out.
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