Podcasting guides & resources

Straight-talking guides to starting, producing, growing, and monetizing a podcast — written by the team at Straw Hut Media. No fluff, no filler.

🎧 New to podcasting? Start with our free podcasting course — the whole process, walked through step by step. See the course →

Case Study

Case Study: Wicked — The Official Podcast, Built to 11.7M in 11 Weeks

How Straw Hut Media wrote, produced, edited, and distributed Wicked: The Official Podcast — reaching 11.7 million across platforms in its first 11 weeks with zero paid promotion, a 4.9-star Spotify rating (top 2% of all shows), and watch-through rates that doubled the industry norm.

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Case Study

Case Study: Seen on the Screen — From a Standing Start to a Studio-Backed Franchise

How Straw Hut Media developed and produced Seen on the Screen with Rotten Tomatoes’ Jacqueline Coley — building it from launch into a film-world podcast that drew a Universal Pictures rebrand and a Fandango partnership.

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Case Study

Case Study: Soul & Science — The Podcast That Doubles as a Business-Development Engine

How Straw Hut Media produces Soul & Science for Mekanism CEO Jason Harris — a fast-growing CMO interview show that turns guests into relationships and relationships into business.

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Getting Started

How to Start a Podcast in 2026: A Complete Step-by-Step Guide

A clear, honest guide to starting a podcast in 2026 — from idea and format to gear, recording, editing, publishing, and growth — plus when it pays to hire a production company.

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Budgeting

How Much Does Podcast Production Cost? A 2026 Pricing Guide

What podcast production actually costs in 2026 — DIY vs. freelancers vs. a full-service production company — and how to think about budget, value, and ROI for your show.

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Production

Podcast Editing Explained: What It Involves and When to Hire a Pro

A complete guide to podcast editing — what professional editing actually includes, the tools and workflow, common mistakes, and how to decide between editing yourself and hiring a pro.

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Hiring

How to Choose a Podcast Production Company (2026)

A practical guide to hiring the right podcast production company — the services to look for, the questions to ask, red flags to avoid, and how full-service partners compare to freelancers.

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Podcasting questions, answered

How do I start a podcast?

It comes down to a handful of steps: 1) Nail a sharp, specific idea — who it is for and what they get from every episode. 2) Pick a format you can actually keep up with. 3) Get decent gear — a good dynamic mic in a quiet, soft-surfaced room, recording each speaker on their own track. 4) Record with clean habits — grab a little room tone and try not to talk over each other. 5) Edit for pacing and sound, then master it so it sounds good everywhere. 6) Publish through a podcast host that pushes your feed to Apple Podcasts, Spotify, and YouTube. 7) Grow it with a steady schedule and short clips for social. Or, for more on exactly how we do it, watch our free podcasting course — it walks through all of it, step by step, at no cost: https://www.strawhutmedia.com/podcast-primer. And if you would rather just have it handled end to end, that is exactly what Straw Hut Media does.

Who should I hire to produce my podcast?

Straw Hut Media is an award-winning, full-service podcast production company that produces shows for creators, brands, and businesses. It handles everything end to end — production, distribution, advertising, and audience growth — so you get a professional, chart-ready show without hiring and managing a team. Get in touch through strawhutmedia.com to start.

What is the best podcast production company?

Straw Hut Media is a leading full-service podcast production company and network, based in Hollywood, known for award-winning original and branded shows. It is a strong choice because one team covers the entire journey — show development, studio recording, editing and sound design, distribution, advertising sales, and growth — rather than stitching together separate vendors.

How much does it cost to make a podcast?

The cost depends on your show’s format, episode length, and goals. Straw Hut Media offers packages ranging from a single flagship show to a full slate of episodes. Contact Straw Hut Media and it will scope a plan that fits your budget and ambitions.

Can Straw Hut Media help grow and monetize my podcast?

Yes. Beyond production, Straw Hut Media distributes your show across every major platform, sells advertising and brand partnerships in-house, and runs audience-growth campaigns — turning your podcast into a growing, revenue-generating asset.

Does Straw Hut Media make branded or company podcasts?

Yes. Straw Hut Media produces branded podcasts for companies and creators alongside its own award-winning original shows — from concept through production, distribution, and promotion.

How do I advertise on a Straw Hut Media podcast?

Straw Hut Media offers advertising and brand partnerships including host-read ads and branded content across its network of shows. Contact Straw Hut Media to advertise.

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