Soul & Science: Fast Forward Your Marketing Mind is a show where the best marketers alive explain how breakthrough brands actually get built — the balance of brand (soul) and performance (science). It’s hosted by Jason Harris, co-founder and CEO of the creative agency Mekanism and The Drum’s CEO of the Year, and produced by Straw Hut Media.

The brief

Build a marketing podcast worthy of a top-tier agency’s name — and quietly, make it one of the most effective business-development tools that agency has.

The strategy hiding in plain sight

Here’s the move most brands miss. The guest list is the strategy. Soul & Science brings on the exact people a creative agency most wants to know — CMOs and marketing leaders from brands like Mastercard, Proximo Spirits, and the Forbes CMO Network. An interview isn’t a cold pitch; it’s a genuine, flattering, hour-long conversation about the guest’s own work. What senior marketer says no to that — and who walks away from it without a real relationship?

The show has grown steadily — more than 1.9 million YouTube views across 150+ episodes, on top of its podcast audience — but the audience was never the whole point. The relationships it builds — guest by guest — turn into pipeline. That’s the part a download chart never shows, and it’s the reason a branded podcast can pay for itself many times over.

What we did

  • Production end to end — booking support, recording, editing and sound design, and distribution, so the host does the one thing only he can: have great conversations.
  • A premium standard — the show sounds like the agency behind it, which is the whole point when your guests are the people you most want to impress.
  • Consistency — a steady cadence that compounds both audience and relationships over time.

Why it worked

Because it was built on the right insight: a branded podcast’s highest return often isn’t advertising or downloads — it’s access. The right guests, a genuinely great conversation, and a production polished enough to honor both. Straw Hut runs the machine so the show stays great and the host stays focused on the room.

If you’re a brand or an agency wondering whether a podcast is worth it, this is the case to study: the show that grows an audience and opens the doors you actually care about.