Pitching Your Movie to Uncle Charlie — Indie Filmmaking: Truth & Reality
Indie Filmmaking: Truth & Reality

Pitching Your Movie to Uncle Charlie

April 30, 2025 · 30 min

Why listen

You have 30 minutes with an investor and your passion for the film will not close the deal.

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Pitching Your Movie to Uncle Charlie
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In this episode

  • Why investors care about returns, not your story
  • How to reframe your pitch around financial logic
  • What to cover in a 30-minute investor meeting
  • How to sell the business case behind your film

About this episode

Indie Filmmaking with Jeff Deverett

In this episode, Jeff Deverett breaks down the essentials of pitching your movie to an investor—affectionately referred to as “Uncle Charlie.” Jeff emphasizes that when you’re in the room with a potential backer, you’ve got about 30 minutes to make your case—and it’s not just about the story.

He makes a key point: Uncle Charlie doesn’t actually care about your movie. What he does care about is the money—the numbers, the return on investment, and the financial logic behind your project. Jeff walks you through how to shift your pitch from passion to profit, showing that if you want funding, you need to sell the business, not just the art.

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Indie Filmmaking: Truth & Reality

About Indie Filmmaking: Truth & Reality

Jeff Deverett

Film school taught you how to make a movie—this show teaches you how to get it financed and distributed. In bite-sized 30-minute episodes, filmmaker and distribution expert Jeff Deverett gives you the real-world advice film schools leave out.

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