Jerry Greenberg on 10 years of HiHo Cheeseburger, plus Sugarfish, Uovo, Matu, Plus Talk about Max & Helen's
November 20, 2025 · 1 hr 22 min
Why listen
A tech CEO turned restaurant builder shares how he created a decade of dining hits.
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In this episode
- How a tech executive built a serious restaurant empire from scratch
- The story behind 10 years of HiHo Cheeseburger and what kept it going
- What Sugarfish and other lasting restaurants have in common
- A first look at the new diner Max and Helens opening in Larchmont
About this episode
To celebrate the 10th Anniversary of HiHo Cheeseburger, restaurant powerhouse Jerry Greenberg brings a delicious burger lunch to "Naked Lunch" for his friends Phil and David and discusses how this successful tech genius -- as the co-founder and co-CEO of Sapient -- has gone on to become an important and passionate powerhouse in the restaurant world today, working successfully with various partners, creating a series of remarkable and enduringly delicious success stories starting with Sugarfish by Sushi Nozawa. Plus, some fun talk about the opening of Phil's diner, "Max & Helen's" in Larchmont! To find out more about HiHo Cheeseburger, made with 100% Grass-Fed Wagyu Beef, click here. To learn more about building community through food and "Somebody Feed the People," visit the Philanthropy page at philrosenthalworld.com.
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About Naked Lunch
Don't you love a great lunch and conversation with an interesting friend? You know, the kind that you talk about for years to come. Phil Rosenthal, creator, and host of Netflix's "Somebody Feed Phil," already knows how to find fascinating people, foods, and cultures.
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