Food Network's Bug and Bear's Cannoli Founders Matt Wilson and Joe Serpico
August 27, 2026 · 1 hr 17 min
Why listen
Two cannoli entrepreneurs share how they went from a farmer's market tent to Food Network fame.
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In this episode
- How a family Italian food tradition became a growing business brand
- What competing on The Great Food Truck Race actually looks like
- Why investors and PR matter more than most small food businesses expect
- How two business partners keep their relationship healthy while building an empire
About this episode
Holy cannoli! On this episode of On the Rocks, we get into food and reality TV as we welcome the married dynamic duo Matt Wilson and Joe Serpico, the masterminds behind Bug and Bear’s Cannoli, hot off their Food Network / HBO Max run on Season 19 of The Great Food Truck Race. We talk about their brand’s connection to generations of Italian goodness, going from a farmer’s market tent to brick-and-mortar, their journey on reality TV, the importance of investors and PR, maintaining a healthy relationship with creating an empire, and we even get into stuffing cannoli ourselves. Alexander’s was a disaster...with co-host model and musician Steven Dehler and Alexander Rodriguez, your sassy host with the sassy most. Raise a glass, it's On the Rocks!
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About On The Rocks: Where Celebrities & Cocktails Mix
TV & Radio Personality Alexander Rodriguez sips and chats with your favorite celebrities from TV, film, Broadway, music, reality TV and pop culture in this weekly, entertainment, no holds barred talk show. Academy Award, Emmy Award, Grammy Award, Tony Award, Golden Globe Award winners – he’s drank with them all!
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