Podcasts Are Not Top of Funnel

About this episode

Most creators don’t love talking about marketing funnels—but if you want your podcast to grow, you need a plan that works from the top down.

Start broad: think paid ads, social posts, and discoverability. That’s the top of your funnel, the awareness phase. As listeners move through the funnel, your strategy should get more specific and more targeted. That’s where real growth happens: turning casual clicks into loyal subscribers.

So don’t shove your podcast where it doesn’t fit, instead: 

Top of Funnel = Awareness

Use ads, SEO, and social clips to get attention. That’s how new listeners find you.

Mid Funnel = Consideration

This is where your podcast starts to shine. When someone hits “follow” or subscribes, they’re curious and want more. Your show keeps them engaged and builds trust.

Bottom of Funnel = Conversion

A loyal listener becomes a client, supporter, or fan. Your podcast is a powerful relationship-builder. It's not viral content—it’s long-form, high-trust storytelling that leads to action.

Questions? Email tips@strawhutmedia.com 

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