Why listen
Your podcast belongs in the middle of the funnel, not the top, and that changes everything.
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In this episode
- Where podcasts actually fit in a marketing funnel
- How to use ads and social clips to drive new listeners
- Why long-form audio builds the trust that converts
- A top-to-bottom funnel strategy built for podcast growth
About this episode
Most creators don’t love talking about marketing funnels—but if you want your podcast to grow, you need a plan that works from the top down.Start broad: think paid ads, social posts, and discoverability. That’s the top of your funnel, the awareness phase. As listeners move through the funnel, your strategy should get more specific and more targeted. That’s where real growth happens: turning casual clicks into loyal subscribers.
So don’t shove your podcast where it doesn’t fit, instead:
Top of Funnel = Awareness
Use ads, SEO, and social clips to get attention. That’s how new listeners find you.
Mid Funnel = Consideration
This is where your podcast starts to shine. When someone hits “follow” or subscribes, they’re curious and want more. Your show keeps them engaged and builds trust.
Bottom of Funnel = Conversion
A loyal listener becomes a client, supporter, or fan. Your podcast is a powerful relationship-builder. It's not viral content—it’s long-form, high-trust storytelling that leads to action.
Questions? Email tips@strawhutmedia.com
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About Podcasting Tips Weekly
Want to grow your podcast, improve your content, and stay ahead of industry trends—all in just a few minutes a week? Podcasting Tips Weekly delivers one actionable tip or trend in every episode, helping you level up your show fast.
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