Seen on the Screen with Jacqueline Coley
Taking Center Stage in the Digital Age with Nicole Schlegel
February 26, 2025 · 26 min
Why listen
A Universal Pictures marketing VP explains how blockbusters actually break through on social media.
0:00––:––
Enjoy the episode?
Subscribe to Seen on the Screen with Jacqueline Coley
Listen & subscribe on
In this episode
- How digital campaigns for films like Oppenheimer are built from the ground up
- What it takes to turn a movie moment into something that spreads online
- How social media has changed the relationship between films and their audiences
- What a career path from publicity to global digital marketing really looks like
About this episode
How do today’s biggest films reach audiences across social media, streaming, and beyond? In this episode, Nicole Schlegel, Vice President of Global Digital Marketing at Universal Pictures, joins Jacqueline Coley to talk about crafting digital campaigns for blockbusters like Get Out, Oppenheimer, and The Fast and the Furious franchise.Growing up as the child of actors, Nicole was immersed in the world of entertainment from an early age. While her parents encouraged her to explore careers beyond acting, their passion for storytelling ultimately inspired her own path in Hollywood. She shares her journey from publicity to digital marketing and how the rise of social media has transformed the way movies connect with audiences. Nicole also discusses working with talent like Jack Black, Tiffany Haddish, and Jeff Goldblum, the creative strategies behind viral movie moments, and how digital campaigns continue to evolve alongside the industry.
About Seen on the Screen with Jacqueline Coley
A podcast series hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes. Claim your ticket to witness the personal narratives happening behind the scenes of film and entertainment. Each episode invites you into intimate conversations with filmmakers, actors and industry insiders.
See all episodes →
