Seen on the Screen with Jacqueline Coley
The Secret to Crafting a Blockbuster Trailer with Patrick Starr
July 17, 2024 · 30 min
Why listen
A senior Universal Pictures marketing executive explains exactly how blockbuster trailers get made.
0:00––:––
Enjoy the episode?
Subscribe to Seen on the Screen with Jacqueline Coley
Listen & subscribe on
In this episode
- How to capture a film's essence in a trailer, poster, or TV spot
- What the creative process looks like inside a major studio's ad team
- Lessons from marketing a film as complex as Oppenheimer
- Practical advice for film lovers who want to work in the industry
About this episode
Dive into the world of movie marketing with Patrick Starr, Executive Vice President of Creative Advertising at Universal Pictures. Learn about the creative process behind one-of-a-kind movie trailers, posters, TV commercials, and what to focus on in order to capture a film's essence. With exclusive insights from collaboration with directors like Christopher Nolan on OPPENHEIMER, Patrick emphasizes the importance of compelling storytelling and refining your work to achieve greatness. Tune in to learn more about Patrick’s advice for young and passionate film lovers.
About Seen on the Screen with Jacqueline Coley
A podcast series hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes. Claim your ticket to witness the personal narratives happening behind the scenes of film and entertainment. Each episode invites you into intimate conversations with filmmakers, actors and industry insiders.
See all episodes →
