Soul & Science: Fast Forward Your Marketing Mind
#1: OkCupid Global CMO Melissa Hobley | Moral Capital vs. Business Capital
March 25, 2022 · 18 min
Why listen
OkCupid's first-ever CMO explains how standing for something real can drive measurable business growth.
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In this episode
- How moral capital translates into actual revenue and brand value
- What it takes to build a brand around inclusion without losing business focus
- How to pair bold brand storytelling with data-driven digital advertising
- Lessons from leading marketing at OkCupid and Walgreens
About this episode
OkCupid Global CMO Melissa Hobley joins us for our very first episode to help answer the question: Does moral capital lead to business capital?As a leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. Melissa is currently the Global Chief Marketing Officer at OkCupid, one of the largest dating apps in the world. As the first CMO at OkCupid, She has made the brand famous for its message of inclusion and progressive advertising. Prior to OkCupid, Melissa was the VP Marketing for Walgreens, and CMO of Buyology. Melissa also happens to be a client of Mekanism, and together we’ve created some amazing, progressive work that has moved the needle for OkCupid’s business.
Brought to you by Mekanism
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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