Soul & Science: Fast Forward Your Marketing Mind
#16: Vista CMO Ricky Engelberg | The Power of Community
July 11, 2022 · 29 min
Why listen
A Nike digital pioneer explains why community is the foundation every modern brand is built on.
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In this episode
- Why community is now a critical building block of any brand
- How to respect the communities your consumers already belong to
- When data matters and when gut instinct has to take over
- What it takes to help small business owners win at digital marketing
About this episode
Growing up, Ricky Engelberg loved both computers and playing baseball. While your basic 1990s high schooler would say the two sit on opposite sides of the cafeteria, it was the perfect mix for Nike, where Engelberg worked for almost 20 years after college. There at the dawn of the internet era, Engelberg helped Nike create digital products for athletes and sneakerheads alike, including Nike Plus Running, nurturing passionate communities. Today, as CMO at Vista (formerly VistaPrint), Engelberg is bringing a spirit of community among small business owners, who tackle marketing after regular business hours, helping them conquer pandemic-era digital transformations.In this episode you’ll learn:
- If you want to build a new line of business, go crack some eggs
- Community is a critical building block of brands today
- Be respectful of your consumers’ communities, realize you are a part of it
- Science plays a part, but ultimately, the future always involves a gut decision
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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