Soul & Science: Fast Forward Your Marketing Mind
#28: SERHANT. Founder Ryan Serhant | Take Care of the Work and the Work Will Take Care of You
December 5, 2022 · 29 min
Why listen
A real estate founder who started his company on pandemic's eve explains how marketing beats technology every time.
0:00––:––
Enjoy the episode?
Subscribe to Soul & Science: Fast Forward Your Marketing Mind
Listen & subscribe on
In this episode
- Why the next generation of great businesses will be built on marketing, not tech
- How to find opportunity when markets collapse around you
- The 3Fs system: follow up, follow through, and follow back
- What it actually means to take care of the work so the work takes care of you
About this episode
Ryan Serhant rose to fame on Million Dollar Listing: New York. Now running his own luxury real-estate company, SERHANT., he is the star of his own billion dollars in listings. From building a personal brand, de facto for CMOs, to creating a global business and writing best-sellers, Serhant is an intuitive marketer. “The greatest businesses of the next generation aren't going to be those that are disrupted purely by technology, they're going to be those that are disrupted by marketing,” he says. Forged by downturns–as a young soap actor, his character was killed off by 2007’s writer’s strike–Serhant became an agent, just as the mortgage crisis tanked the market in 2008. Starting SERHANT. on pandemic’s eve, his hedge-funder’s brain continues to find opportunities where others flee.In this episode you’ll learn:
• How people are given amazing opportunities, but do jack shit with them
• Be the best when everything (and everyone else) is the worst
• Take care of the work and the work will take care of you
• The 3Fs: Follow up; follow through; follow back
• Expand and brand–focus on that every day
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
See all episodes →
