Soul & Science: Fast Forward Your Marketing Mind
#37: Sam’s Club CMMO Ciara Anfield | Have the Audacity
April 24, 2023 · 28 min
Why listen
A 15-year Sam's Club marketing leader explains why bold risk-taking belongs in your strategy.
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In this episode
- Why putting the member first accelerates every other part of the business
- How to meet customers where they are in new and meaningful ways
- Why carving out time for reflection beats reacting to urgency
- How to build a marketing culture where calculated risks are expected
About this episode
Ciara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy.In this episode you’ll learn:
- It may sound simple, but by putting the customer first, you can accelerate every other part of your business. Connect in new and interesting ways and meet your customers where they are.
- Carve out the time to be strategic and methodical in your thinking. It’s all too easy to let the urgency of a big project move you forward without deeper reflection.
- Have the audacity. Take risks. Be bold. Marketing is one of the few places in a business where risks are welcome. After all, you’d rather have your marketing team take risks than your finance team.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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