Soul & Science: Fast Forward Your Marketing Mind
#39: Shaping Freedom Founder and CEO Lisane Basquiat | Balance Is Key
May 8, 2023 · 30 min
Why listen
A corporate veteran turned personal growth CEO shares how balance and internal clarity drive real success.
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In this episode
- How to maintain balance between personal and professional life for lasting health
- Why organic team-building is essential to scaling an organization from within
- A practical framework for navigating a major career pivot with intention
- How personal reflection can shape the way you honor what matters most to you
About this episode
Lisane Basquiat is an entrepreneur and growth champion in addition to being the older sister of artist Jean Michel Basquiat. After a successful corporate career in staffing and operations at financial institutions like American Express and Prudential, she decided to pivot her experience into helping shape individuals’ personal growth. She’s now the Founder and CEO of Shaping Freedom, a personal growth company that trains individuals to strengthen and amplify their personal power through internal congruence. With her family, she recently developed the King Pleasure exhibit, a retrospective on her brother’s art, which opened in Los Angeles after a successful run in New York City.In this episode you’ll learn:
- How maintaining the personal and professional balance is key to personal health
- The importance of organic team-building exercises to rebuild and internally scale an organization
- How to best handle a career pivot and transition to potentially see your personal growth
- How she brought personal reflection, remembrance, and insight to the process of honoring her brother, Jean Michel Basquiat, through the new King Pleasure exhibit
Brought to you by Mekanism.

About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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