Soul & Science: Fast Forward Your Marketing Mind
#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return
· 28 min
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About this episode
This week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
- The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly
- The powerful filter that values provide to an organization when it comes to balancing data and instinct
- A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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