Soul & Science: Fast Forward Your Marketing Mind
#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return
July 31, 2023 · 28 min
Why listen
A CMO who scaled revenue from $50M to $20B at GE shares how values drive smarter marketing decisions.
0:00––:––
Enjoy the episode?
Subscribe to Soul & Science: Fast Forward Your Marketing Mind
Listen & subscribe on
In this episode
- When to make a fast call and when to change course without losing momentum
- How organizational values act as a filter between data and gut instinct
- A three-part life philosophy from her parents that shapes her leadership
- What it takes to lead marketing for one of the most recognized brands in America
About this episode
This week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
- The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly
- The powerful filter that values provide to an organization when it comes to balancing data and instinct
- A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
See all episodes →
