Soul & Science: Fast Forward Your Marketing Mind
#5: Comic Relief CEO Alison Moore | Marketing a Mission
April 11, 2022 · 24 min
Why listen
A media veteran explains how entertainment became her most powerful tool for ending child poverty.
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In this episode
- How to market a mission without losing the message
- Why humor can move people to act on serious social issues
- What it takes to shift from a career in media to leading a nonprofit
- How major brand partnerships amplify a cause at scale
About this episode
Comic Relief CEO Alison Moore joins Jason this week to discuss how she moved from a profession to a purpose, how she effectively markets a mission, and how Comic Relief is using entertainment to make positive change in the world.Alison Moore is a media and tech industry veteran who is bridging the worlds of entertainment, social change, storytelling, and fundraising to break the cycles that perpetuate intergenerational poverty. Alison joined Comic Relief US in 2019 to build upon the organization’s ambitious mission to drive positive change through entertainment. Under Alison’s leadership, Comic Relief US is leveraging its unique blend of humor and entertainment to address complex and entrenched social and economic issues. Since 2015, Comic Relief US has partnered closely with Walgreens, NBC, and the Bill and Melinda Gates Foundation on its year-round Red Nose Day campaign to end child poverty. In the past 7 years Red Nose Day has raised over $275 million and positively impacted over 30 million children in the U.S. and around the world.
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About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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