Soul & Science: Fast Forward Your Marketing Mind
#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan Zimmerman
February 12, 2024 · 45 min
Why listen
A wellness brand founder explains how honest education beats big claims in a crowded market.
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In this episode
- Where education ends and marketing begins in wellness
- Why simplicity and human connection build lasting brand trust
- How stepping outside your comfort zone unlocks creative thinking
- What it takes to make consumers feel confident in natural products
About this episode
When it comes to marketing wellness products, a lot of brands make a lot of big claims. But how do consumers figure out who to trust and what’s best for them? Today’s episode is all about demystifying the world of wellness marketing with the co-founder of Ned, a wellness brand that offers simple and effective natural remedies.Adriaan Zimmerman, who co-founded Ned in 2018, is an entrepreneur and brand-builder. Prior to co-founding Ned, he was a founding partner of BroBible.com, a popular men’s lifestyle and entertainment brand that grew to over 15 million readers per month, and was acquired by Uproxx Media.
In today’s episode you’ll learn:
- Where education becomes marketing when it comes to teaching your customers about your product
- How the transformative power of nature, the beauty of simplicity, and the importance of human connection can make us feel alive
- The value of the creative potential that comes with stepping out of your comfort zone
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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