Soul & Science: Fast Forward Your Marketing Mind
#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson
July 15, 2024 · 47 min
Why listen
A queer beverage founder explains why serving an existing community beats building one from scratch.
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In this episode
- How to create a product that fits a community rather than forcing one around it
- Why younger consumers expect a brand's mission to come before their purchase
- What organic audience engagement actually looks like and why it accelerates growth
- Lessons from a career spanning Yahoo brand leadership and social media influence
About this episode
In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world.Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community.
In today’s episode, you’ll learn:
- How brands can create products that serve an established community rather than trying to build one from scratch
- Why many younger audiences expect brands to be mission and purpose-driven before they become consumers
- Why connecting and engaging with your audience in organic ways is like rocket fuel for growth
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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