Soul & Science: Fast Forward Your Marketing Mind
#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed
August 26, 2024 · 36 min
Why listen
A Gen Z founder who built a consulting firm in high school explains how brands can actually earn this generation's trust.
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In this episode
- How to lead cultural conversations instead of just reacting to them
- What it takes to future-proof your brand for Gen Z values
- Concrete strategies to rethink how you engage with Gen Z
- How to refine the language your brand uses to communicate authentically
About this episode
In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience.25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Talent Agency or UTA. After founding JUV Consulting as a high school student, Ziad has been pushing the boundaries of content, community, and culture and also finding new intersections of the three with his Gen Z-focused conference ZCON.
In today’s episode, you’ll learn:
- How to not just join cultural conversations, but to lead and shape them
- What it takes to future-proof your brand and foster communities that resonate with Gen Z values
- A few of Ziad's best strategies to help you rethink how you engage with Gen Z and refine the language you use to communicate with them
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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