Soul & Science: Fast Forward Your Marketing Mind
#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard
September 23, 2024 · 35 min
Why listen
A 20-year brand strategist explains why breaking the mold beats playing it safe.
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In this episode
- Why low-budget content can outperform polished campaigns on social media
- Which nontraditional data sources lead to sharper, more honest strategy
- How a winding career path builds the skills to solve hard marketing problems
- What it really means to treat strategy as a creative discipline
About this episode
In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and build winning strategies. Throughout his career, he has blended non-traditional ideas, creativity, and analytical data that prove that sometimes it’s best to break the mold.In today’s episode, you’ll learn:
- Why leveraging low-budget content and experimental ideas can be a winning part of your social media approach
- Which types of nontraditional data and insights can better inform your strategy
- How a diverse career path and experience help build a better skill set to solve complex and novel marketing challenges
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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