Soul & Science: Fast Forward Your Marketing Mind
#81: Disrupt and Scale | Erika Badan, CEO at Food52
December 9, 2024 · 37 min
Why listen
A CEO explains how she scaled a lifestyle brand by treating risk as a feature, not a bug.
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In this episode
- How to grow a business without losing what makes the brand worth following
- Why adaptability and gut instinct matter as much as strategy
- What fearless experimentation actually looks like inside a real company
- How to manage investor relationships while staying true to your vision
About this episode
Let's talk about the Soul & Science of disrupting an industry and scaling a business. This week, Jason sits down with Erika Badan, CEO of Food52, to discuss her journey from early career uncertainty to becoming a leader in the home goods and lifestyle industry.Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for reimagining Food52’s role in the market, and the importance of building brands that connect authentically with their communities. From navigating investor relationships to cultivating a team capable of disruption, Erika’s insights offer a fresh perspective on leadership in today’s dynamic business environment.What’s in this episode?
- Lessons on scaling businesses while staying true to your brand’s essence.
- The role of adaptability and intuition in managing teams and growth.
- Why community and fearless experimentation are central to long-term success.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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