Crashing Cannes #10: Tom Morrissy, Chief Growth Officer at Noble People, and Matt Weiss, Founder at SoulPurpose Advisory
July 6, 2026 · 14 min
Why listen
Independent agency leaders explain why saying no and solving problems beats pitching services.
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In this episode
- What independent agencies can do that holding companies cannot
- Why turning down work is a legitimate growth strategy
- How solving client problems replaces the traditional sales approach
- The structural advantages that keep indie shops competitive
About this episode
What gives independent agencies their edge?
In collaboration with Indie at Large at Cannes Lion, Jason and Lindsay Harris sit down with Tom Morrissy (Chief Growth Officer at Noble People) and Matt Weiss (founder at SoulPurpose Advisory) to discuss what independent agencies can do that holding company-owned agencies can’t, why saying "no" is a growth strategy, and why solving problems is more important than selling services.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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