Soul & Science: Fast Forward Your Marketing Mind
Mini: What happened? From Brat Summer to Fascist Fall
November 4, 2024 · 4 min
Why listen
A Harris voter breaks down why her campaign's late shift to a tougher tone may have backfired.
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In this episode
- Why a sharp rhetorical pivot this close to Election Day carries real risk
- How the Brat Summer brand moment gave way to a harder-edged message
- What the move to target independents may have cost with the base
- A candid marketing read on a campaign decision from someone rooting for it to work
About this episode
There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not have been the best move.Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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