Soul & Science: Fast Forward Your Marketing Mind
Mini: What the Adidas Pet Collection Gets Right (and What It Misses)
June 16, 2025 · 2 min
Why listen
Adidas launched a pet collection only in China, and the marketing choices behind that decision reveal a lot.
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In this episode
- Why a China-only launch is a strategic bet worth understanding
- What a limited capsule release signals about brand testing
- How influencer strategy could have made this rollout stronger
- What marketers can steal from a bold move into a new category
About this episode
🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute.In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.
For marketers, this launch raises big questions:
🧠 Is this a clever test-market move or a missed brand moment?
📍 Why China first—and why not global?
📱 How could influencer strategy have amplified the rollout?
Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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