The Inside Track: Our AI Future
If You Want People To Come To Auto Shows, Race The Cars with Andrea Levy
January 2, 2024 · 18 min
Why listen
One organizer's decision to race cars at an auto show changed how the industry thinks about engaging fans.
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In this episode
- Why traditional auto shows are losing relevance and what replaces them
- How the Milan Monza open-air motorshow was built around live car action
- The connection between demonstrating technology and building public interest
- What motorsports can teach any industry about making new ideas feel real
About this episode
Andrea Levy teaches everyone working in motorsports a very valuable lesson, if you want people to come to auto shows you have to showcase the cars. This is exactly why Andrea Levy created the Milan Monza open-air motorshow. Ryan and Paul explore why auto shows are changing and why showcasing any new technology is the best way to generate buzz and interest in the public at large.
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About The Inside Track: Our AI Future
The Inside Track is a weekly podcast where your host, Ryan Myrehn, and his guests explore the limitless possibilities of AI and emerging tech and its evolving role in sports, media, and entertainment.
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