Why listen
Alicia Cox built a beachfront restaurant empire that feeds people and fights homelessness.
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In this episode
- How Alicia Cox grew from hospitality worker to CEO of Prjkt Restaurant Group
- The story behind Sahara's Sandbar and its giveback model for homeless families
- What representation in the restaurant industry actually looks like in practice
- Why a career in food can become a vehicle for lasting community impact
About this episode
What if your favorite beach day came with incredible food, good wine, and a purpose? This week on Locales Only, we’re riding along the Southern California coast with Alicia Cox, the founder and CEO of Prjkt Restaurant Group.
From her early days in hospitality to running multiple oceanfront restaurants, Alicia has carved out a unique niche—elevated beachfront dining with heart. We talk about her latest concept, Sahara’s Sandbar & Pizza, named after her daughter and built on a giveback model that supports families facing homelessness.
We’ll also get into the power of representation in business, what it means to create space for others, and how a career in food and hospitality can become something much bigger than just what’s on the plate.
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About Locales Only
There’s so much that makes Southern California one of the best places in the world. That’s why, for almost a decade, the founder of Locale magazine, Erik Hale, has been showcasing the people, places, restaurants, and events that give SoCal its reputation.
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