Why listen
An Oakland bakery is legally owned by its own mission, and that changes everything about how it runs.
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In this episode
- What a perpetual purpose trust is and how it works in practice
- How one bakery put its mission above owners and investors
- What success looks like when profit is not the primary goal
- Why this ownership model is spreading to other businesses
About this episode
A bakery in Oakland isn’t owned by a person or profit-hungry investors. Instead it’s owned by something called a “perpetual purpose trust” where the majority owner is literally the business’ mission. Artisan Firebrand Bakery and other businesses like it are redefining what it means to be successful.This episode is sponsored by:
The Bottom Line - Sign up for this newsletter exploring scalable solutions for problems related to affordability, inclusive economic growth and access to capital. The Bottom Line is made possible with support from Citi.
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About Next City
Join Lucas Grindley, executive director at Next City, where we believe journalists have the power to amplify solutions and spread workable ideas. Each week Lucas will sit down with trailblazers to discuss urban issues that get overlooked.
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