About this episode
A bakery in Oakland isn’t owned by a person or profit-hungry investors. Instead it’s owned by something called a “perpetual purpose trust” where the majority owner is literally the business’ mission. Artisan Firebrand Bakery and other businesses like it are redefining what it means to be successful.This episode is sponsored by:
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About Next City
Join Lucas Grindley, executive director at Next City, where we believe journalists have the power to amplify solutions and spread workable ideas. Each week Lucas will sit down with trailblazers to discuss urban issues that get overlooked.
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