Partners In Possibility
Are You Ready For It? How Data & AI will change marketing forever
July 19, 2023 · 26 min
Why listen
Data and AI are reshaping marketing ROI, and this episode explains exactly how to use both.
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In this episode
- How AI helps marketers allocate ad spend more precisely
- What a composable CDP is and why it matters for your data strategy
- How data-centric AI improves marketing business operations
- A grounded look at where AI in marketing is realistically headed
About this episode
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers.Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.
We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.
Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1
Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/
from plus company
Learn more about your ad choices. Visit megaphone.fm/adchoices
About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?
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