Partners In Possibility
De-stigmatizing Women’s Healthcare in Brands and Beyond With Katie Jensen and Lauren Redfern
October 30, 2024 · 28 min
Why listen
Two women explain how one brand is making menopause a normal conversation for customers and companies.
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In this episode
- Why menopause remains stigmatized despite affecting half the world
- How Hormonally helps women make informed decisions about their health
- What brands gain by engaging with female customers on real health topics
- How creative direction shapes campaigns around women's healthcare
About this episode
Over 50% of the world will experience menopause at some point in their lives, so why is it such a taboo to have an honest conversation about it? One brand is aiming to completely de-stigmatize this normal stage of life and create a space where both customers and companies can thrive together.Today, on Partner’s in Possibility we’re joined by Katie Jensen, the Group Creative Director at Mekanism, and Lauren Redfern the Executive Director at Hormonally.
Hormonally.org describes itself as a trusted health ally for women, delivering vital resources that help women make informed decisions about their bodies. Together we’re going to explore how Hormonally is supporting women and their healthcare while getting brands more involved in the future of their female customers.
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About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?
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