Soul & Science: Fast Forward Your Marketing Mind
#19: Rare Beauty CMO Katie Welch | The Beauty of Leading with Purpose
September 19, 2022 · 29 min
Why listen
The CMO behind a purpose-driven beauty brand explains how mission shapes marketing that actually sells.
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In this episode
- How a clear brand narrative moves a business forward
- Why selling the same way twice is a missed opportunity
- What it means to build a brand where everyone feels welcome
- How to find work you care about enough to wake up at 5 a.m. for
About this episode
Is Selena Gomez the next beauty billionaire, gliding along a path set by Rihanna, Kim and Kylie? That’s what Skinnygirl mogul turned TikTok beauty influencer, Bethenny Frankel, believes. Katie Welch, CMO at Gomez’s Rare Beauty, is helping build the brand along a purpose-driven platform that welcomes all and supports good mental health. Welch, who has marketed Bliss, Burt’s Bees and Hourglass Cosmetics, discovered beauty could be a career when she met a college classmate’s stepmother, who was an Estee Lauder exec. She moonlights as a TikTok influencer herself, with 80,000 following her marketing/career advice.In this episode you’ll learn:
- A brand narrative can shift a business forward.
- If you wake up at 5 a.m. to do something, you love it.
- It’s very easy to sell lipstick the same way over and over again, so don’t.
- Create a space where people feel welcome.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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